Company Blog

Programmatic Advertising

Tapad Brings New Demand to WO Programmatic TV

Today we’ve joined with Tapad, a marketing technology firm renowned for its breakthrough, unified, cross-device solutions, to announce a new demand partnership for WO Programmatic

Programmatic TV Insights: Ad Buyers to Embrace PTV in 2017

WideOrbit’s Programmatic TV Insights Survey, based on responses from more than 200 ad buyers nationwide, is available now as a free download. The survey reveals surprising findings

Programmatic TV Success Story: Mobile Games Publisher

Spots on NFL broadcasts grew installed base and reduced cost per install When a leading mobile game publisher purchased local broadcast TV ads through WO

Infographic: Ad Buyers and Programmatic TV?

We’ve released a new infographic featuring findings from our recent white paper, The Power and Potential of Programmatic TV. Taken from surveys and exclusive interviews with top

Our New White Paper: The Power and Potential of Programmatic TV

We’ve released our informative new white paper, The Power and Potential of Programmatic TV. It’s the perfect primer for brands and agencies thinking about using programmatic platforms

The TV Advertising Landscape, 2016 Edition

As the broadcasting business evolves from a linear business model to a hybrid of digital, on-demand, programmatic and multi-screen components, the TV advertising landscape has become more complex