Company Blog

Programmatic Advertising

February 6, 2018

WideOrbit Programmatic TV Featured in ANA Forward

Our new article for the world’s most influential marketing organization lays out the power of programmatic TV for brand marketers. Click to

September 5, 2017

New Research: Programmatic Radio Advertising Growing Fast

We asked more than 9,000 ad buyers and media company executives about the future of programmatic radio advertising. The answer came back loud and clear

July 19, 2017

TV Advertising Basics for Digital Media Buyers: A Free WideOrbit Ebook

TV is the most effective video ad medium for reaching consumers where they live. For Adults 18+, the big screen in the living room is

May 1, 2017

Google’s WideOrbit Integration to Bring Programmatic TV to DoubleClick

Last Monday Google announced on its DoubleClick Advertisers Blog that it will make traditional TV inventory available to buy in DoubleClick Bid Manager. Local broadcast TV

April 18, 2017

WO Programmatic TV Turns Two

Two years ago at the 2015 NAB Show, we launched WO Programmatic TV. Now as NAB approaches again, this is a great moment to take stock

February 21, 2017

Programmatic TV Success: How One Agency Grew Digital Engagement by 11x

We are always on the lookout for stories about advertisers having success with programmatic TV. Today our demand partner DataXu released details of strong results it