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Programmatic Advertising

Programmatic Revenue Blog Post

CEO Eric Mathewson: Broadcasters’ Programmatic Revenue Will Grow

This is the fourth installment of a series highlighting TV industry thought leaders who spoke at or attended WideOrbit Connect 2018. Check out other interviews

Chief Product Officer Will Offeman on Leveraging Broadcast Advertising with Programmatic

This is the third installment of a series highlighting TV industry thought leaders who spoke at or attended WideOrbit Connect 2018. Check out other interviews

Webinar: Best Practices for Political Advertising

https://embed-ssl.wistia.com/deliveries/45710ea4133c01643433eb44f9a4ea1c35ea2f62.mp4 Learn the best practices for tracking political revenue and avoid rebates this election season.

Five Things Marketers Need to Know About Programmatic TV

This post appeared on the Association of National Advertisers blog on June 12, 2018. For brands that crave scale for their campaigns, there’s little question

Where will TV’s next $30 billion come from?

This is a ‘Director’s Cut’ of an article that ran previously at Mediapost. The author is Ian Ferreira, EVP Programmatic at WideOrbit. Ten years ago,

Case Study: Hubble Contacts Focuses on New Customers with Local TV

A challenger brand found a rich new source of customers with local TV and WO Programmatic When online lead sources like social media start to