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Programmatic Advertising

WideOrbit and Mediaocean Partner to Improve Avails Responses, Proposals, and More

Today we’re unveiling big news for ad buyers and broadcasters. We have partnered with Mediaocean, the leading media management platform for ad buying agencies, on the

Google Announces Successful Programmatic TV Buying

A TV Campaign For Google Home Mini Using Inventory from WO Programmatic was More Effective and Faster to Buy Google just released its latest case study

Fox Networks’ VP Programmatic Sales on Optimizing Connected TV Ad Loads

This is the final installment of our series highlighting TV industry thought leaders who attended WideOrbit Connect Networks in November 2018. Check out all of

Robyn Goldman: How AMC Networks Leverages Technology to Automate Ad Sales

This is the next installment of a series highlighting TV industry thought leaders who attended WideOrbit Connect Networks in November 2018. Check out all of

WideOrbit President Bruce Roberts on the Convergence of Digital and Linear

This is the fifth installment of a series highlighting TV industry thought leaders who spoke at or attended WideOrbit Connect 2018. Check out the previous

Give TV Advertising a Boost with the Right Programmatic Superpower

Which one is right for your media company? Everybody dreams of having a superpower. Some folks want to fly, or have X-ray vision, or super