Company Blog

Business Intelligence

2019 Dynamic Pricing & Revenue Management Trends in Media

May 21, 2019

Drive Revenue in a Converging Landscape with Business Intelligence and Predictive Analysis

As the industry continues to evolve, media companies are left wondering how to scale and monetize a growing digital, personalized approach. With the explosion of

November 16, 2018

How Media Companies Can Leverage Traffic Data to Predict Wins

This is the seventh installment of a series highlighting TV industry thought leaders who spoke at or attended WideOrbit Connect 2018. Check out the previous

December 7, 2017

Case Study: Business Intelligence Drives Revenue for Townsquare Media

Business intelligence helps Townsquare Media make the best possible use of its inventory and scope out potential problems weeks in advance. Earlier this year, we

October 4, 2017

Advanced Analytics: They’re Not Just for Sports

Insights from Business Intelligence fuel the success of your favorite sports teams. Why not your company, too? Sports are full of examples of innovative new

August 30, 2017

How Entravision Uses Traffic Data to Deliver More Revenue

Entravision uses business intelligence and traffic system data to grow revenue and spotlight undervalued inventory. It’s no secret that some of the world’s best-run companies

August 16, 2017

Five Steps to a Data-Driven Culture

We work with a broad spectrum of media companies to help them build a data-driven culture that looks to Business Intelligence (BI) and traffic system