Broadcast TV Solutions

Broadcasters face a fast-moving, multi-platform media landscape that requires business flexibility. Built for the ever-changing advertising business, WideOrbit is an agile, comprehensive platform for stations to sell, manage, and optimize advertising.

Traffic and billing

WO Traffic is an end-to-end solution built for the changing local landscape, providing a solid foundation from which stations can manage, execute, and scale ad sales both today and into the future. Even the largest ownership groups can leverage new revenue streams by unifying station operations on a shared technology infrastructure, one that provides a single system of record and that offers integrated solutions to drive efficiencies, reduce costs, and maximize revenue.

WO Traffic


Broadcast TV updates

buying tv advertising

Blog Post

Five things marketers should know about buying TV advertising in an automated marketplace

myths about broadcast tv advertising and marketplace buying

Press and News

Debunking the Top 7 Myths About Broadcast TV Advertising and Marketplace Buying

Blog Post

Go from order-to-cash fast with full-featured A/R automation

Streamline ad operations and maximize revenue from one platform

Unify Operations

WO Traffic empowers stations to scale and optimize ad campaigns and ensure accurate information flow across an unlimited number of stations with scale and efficiency.

Discover new demand

WO Programmatic TV opens an incremental sales channel that generates new demand and competition while driving healthy ROI from existing lines of business.

Make smarter business decisions

Leverage a centralized system of record for transparent revenue reporting in WO Traffic, with insights into both linear and digital inventory and revenue pacing.

TV station groups running on WideOrbit

What can we do for your business?

Learn how WideOrbit solutions manage and monetize your content, everywhere.