August 16, 2017
Five steps to a data-driven culture
We work with a variety of media companies looking to build data-driven cultures that look to business intelligence (BI) and traffic system data for insight.…
August 7, 2017
Measure and manage the right things with business intelligence tools
It’s often said that “What gets measured, gets managed.” It also follows that what’s easiest to measure is what gets the most attention. For media…
April 20, 2017
What broadcasters are thinking about ATSC 3.0
ATSC 3.0, or NEXTGEN TV, is the latest technology to impact broadcast TV. The newest broadcast standard promises TV stations exciting capabilities like multicasting and…
February 21, 2017
Marketplace TV ad buying success: How one advertiser grew digital engagement by 11x
We’re always on the lookout for stories about advertisers experiencing success with marketplace TV ad buying. Our demand partner DataXu (now part of Roku) achieved…
February 14, 2015
The first-ever Super Bowl TV ad sold through an automated marketplace
During the 2015 Super Bowl, WideOrbit’s automated marketplace delivered the world’s first-ever automatically transacted television ad. WICU-NBC-TV of Erie, Pennsylvania ran two 15-second spots for…