data-driven culture

August 16, 2017

Five steps to a data-driven culture

We work with a variety of media companies looking to build data-driven cultures that look to business intelligence (BI) and traffic system data for insight.…

Media Business Intelligence

August 7, 2017

Measure and manage the right things with business intelligence tools

It’s often said that “What gets measured, gets managed.” It also follows that what’s easiest to measure is what gets the most attention. For media…

Broadcasters ATSC

April 20, 2017

What broadcasters are thinking about ATSC 3.0

ATSC 3.0, or NEXTGEN TV, is the latest technology to impact broadcast TV. The newest broadcast standard promises TV stations exciting capabilities like multicasting and…

Marketplace TV success

February 21, 2017

Marketplace TV ad buying success: How one advertiser grew digital engagement by 11x

We’re always on the lookout for stories about advertisers experiencing success with marketplace TV ad buying. Our demand partner DataXu (now part of Roku) achieved…

Super bowl automated ad marketplaces

February 14, 2015

The first-ever Super Bowl TV ad sold through an automated marketplace

During the 2015 Super Bowl, WideOrbit’s automated marketplace delivered the world’s first-ever automatically transacted television ad. WICU-NBC-TV of Erie, Pennsylvania ran two 15-second spots for…