Programmatic Revenue Blog Post

October 26, 2018

CEO Eric Mathewson: Broadcasters’ Programmatic Revenue Will Grow

This is the fourth installment of a series highlighting TV industry thought leaders who spoke at or attended WideOrbit Connect 2018. In this video interview…

October 19, 2018

Chief Product Officer Will Offeman on Leveraging Broadcast Advertising with Programmatic

This is the third installment of a series highlighting TV industry thought leaders who spoke at or attended WideOrbit Connect 2018. Check out other interviews…

October 16, 2018

WideOrbit Platform Services VP Tim Swift on the Platform Flexibility Imperative

This is the second installment of a series highlighting TV industry thought leaders who spoke at or attended WideOrbit Connect 2018.  https://www.youtube.com/watch?v=zYCjDW9DVME&feature=youtu.be Exchanging data with…

October 8, 2018

Hearst’s VP of Technology Discusses the TIP Initiative and the Local Broadcast Opportunity

This is the first installment of a series highlighting TV industry thought leaders who spoke at or attended WideOrbit Connect 2018. Just over a month…

October 5, 2018

WideOrbit and TVB Honor TV’s NEXT Leaders

WideOrbit President Bruce Roberts was in New York on September 27 to hand out this year’s TVB NEXT Awards at TVB Forward, the U.S. television broadcasting industry’s…

July 26, 2018

What Does ATSC 3.0 Mean for Stations and Traffic Teams?

An exclusive interview with Anne Schelle of Pearl TV. Anne Schelle, managing director of Pearl TV, will lead off WideOrbit Connect’s first day of content…