
March 4, 2021
Setting the Stage for NextGen TV
Between the current pandemic and the 2020 election season, the broadcast industry has had a lot to talk about besides ATSC 3.0. Deployments were slowed…

February 17, 2021
How Nielsen’s Measurement Changes Will Impact Broadcast TV Stations
Over the years, cord-cutters have created an erosion in the number of People Using Television (PUT), as that number has dwindled. Many in the industry…

September 24, 2020
Automation to Simplify Traditional Spot TV Transactions
For what feels like forever, broadcast TV industry buzz has centered around impression-based selling and automated transactions. But while those things are indeed important, ~95%…

June 10, 2020
Remote Workers Require Remote Access: How WideOrbit’s Web-Enabled Solutions Can Help
As the broadcast industry shifts to accommodate an increasing number of remote workers, many companies are struggling to provide employees with remote access to the…

March 27, 2020
WideOrbit Women in Leadership Roles: A Conversation with Toni Coonce, Vice President of Sales, Television
As Women’s History Month draws to a close, we spent some time with Toni Coonce, Vice President of Sales, Television, to talk about her experience…

February 27, 2020
Cybersecurity Awareness for Broadcasters: Top 10 Recommendations to Reduce Risk
The threat of ransomware is a reality for broadcasters, whether local or national, radio or TV, individual stations, station groups, or broadcast networks. With several…