
May 25, 2022
What’s new in WO Traffic v22.0: Automated addressable ad replacement is here
The latest release of WO Traffic, our flagship media sales, traffic, and billing software, introduces our revolutionary addressable ad replacement solution for live streams, in…

March 9, 2022
Save time and money with streamlined digital order management
Digital order management between broadcast traffic and billing software and digital ad solutions has traditionally been a manual process, requiring duplicate data entry between disparate…

February 2, 2022
Media Industry Trends to Watch in 2022
While anticipation is high surrounding the predicted increase in political ad spend for this year’s mid-term elections, that expected influx of cash is just one…

August 11, 2021
What’s new in WO Traffic: New features to save time and money
The economic impact of the pandemic has been undeniable. Broadcast TV and radio stations did not go unscathed and as the industry begins to recover…

July 16, 2021
Streamlining TV ad proposals and sales across linear and digital
With the continued convergence of linear TV and digital advertising, today’s media sales teams are challenged by inefficient proposal workflows. Inaccurate or outdated information can…

March 16, 2021
Automating Traditional Workflows to Streamline Spot TV Transactions
A lot of talk recently has focused on automated, or programmatic, buying and selling of spot TV. But traditional deals, those that are transacted manually,…