January 6, 2020
Are You Ready for Next Gen TV?
Even though 4K and Smart TVs are everywhere, and becoming more affordable every day, they’re already a hair’s breadth away from obsolescence. Why? Because they…
December 23, 2019
Media Trends 2019: The Year in Review
2019 was a watershed year in the continuing evolution of the media landscape. With the first ATSC 3.0 tuners and TVs just over the horizon,…
December 4, 2019
Impression-Based Selling for Local TV: The Future is Now
Impression-Based Selling is Here There has been a lot of talk recently about a coming revolution in the way local broadcast television stations sell advertising. …
October 23, 2019
Part 5 of 5: The Secret Sauce
When I started at WideOrbit, I was tasked with traveling to local broadcast stations to train folks on the WideOrbit software. I thought this would…
October 21, 2019
Part 4 of 5: Seeing Clearly Through the “Clouds”
Europeans visiting San Francisco in the summer are often prepared for cloudy weather but are instead greeted by a dense fog that often blurs their…
October 16, 2019
Part 3 of 5: Leveraging a Solid Foundation for the Next-Gen Traffic System
I’ve always been proud to be a life-long broadcaster, with my earliest exposure going back to a part-time after school job at the local television…