Next Gen TV Blog WideOrbit

January 6, 2020

Are You Ready for Next Gen TV?

Even though 4K and Smart TVs are everywhere, and becoming more affordable every day, they’re already a hair’s breadth away from obsolescence. Why? Because they…

2019 Media in review

December 23, 2019

Media Trends 2019: The Year in Review

2019 was a watershed year in the continuing evolution of the media landscape. With the first ATSC 3.0 tuners and TVs just over the horizon,…

impression-based selling WideOrbit blog image

December 4, 2019

Impression-Based Selling for Local TV: The Future is Now

Impression-Based Selling is Here There has been a lot of talk recently about a coming revolution in the way local broadcast television stations sell advertising. …

WideOrbit Software Implementation Success

October 23, 2019

Part 5 of 5: The Secret Sauce

When I started at WideOrbit, I was tasked with traveling to local broadcast stations to train folks on the WideOrbit software. I thought this would…

WideOrbit Cloud Solutions Blog

October 21, 2019

Part 4 of 5: Seeing Clearly Through the “Clouds”

Europeans visiting San Francisco in the summer are often prepared for cloudy weather but are instead greeted by a dense fog that often blurs their…

WideOrbit 20/20 Traffic System

October 16, 2019

Part 3 of 5: Leveraging a Solid Foundation for the Next-Gen Traffic System

I’ve always been proud to be a life-long broadcaster, with my earliest exposure going back to a part-time after school job at the local television…