December 9, 2015

3 Ways WO Programmatic TV Streamlines Station Operations

When we kicked off WO Programmatic TV development, we tapped our 16 years of broadcast workflow experience to ask what traffic professionals would want in…

September 14, 2015

WO Programmatic TV Passes Key Reach Milestones

WO Programmatic TV has passed several important benchmarks that clearly demonstrate the huge momentum building for our marketplace and the future of programmatic TV. No…

July 7, 2015

Customer Spotlight: Entravision Runs Traffic at 100+ Stations with WideOrbit

Now that the WideOrbit User Conference has passed, we thought it would be a great time to feature a client who oversees one of our biggest…

April 16, 2015

WO Programmatic TV Wins ‘Best of Show’ at NAB 2015

Great news from the NAB Show: WO Programmatic TV has won one of TV Technology’s ‘Best of Show’ awards, one of the industry’s most prestigious industry honors. The Best…

February 14, 2015

See the First-Ever Programmatic Super Bowl TV Ad

As we announced last Friday, WO Programmatic – TV delivered the world’s first-ever programmatic ad during the Super Bowl telecast. WICU-NBC-TV of Erie, Pennsylvania ran…

December 9, 2014

A Closer Look at the WideOrbit – TubeMogul Alliance

WideOrbit EVP Digital and Programmatic Brian Burdick offers perspective on our programmatic efforts to date, our partnership with TubeMogul, and what it means for broadcasters:…