February 14, 2015

See the First-Ever Programmatic Super Bowl TV Ad

As we announced last Friday, WO Programmatic – TV delivered the world’s first-ever programmatic ad during the Super Bowl telecast. WICU-NBC-TV of Erie, Pennsylvania ran…

December 9, 2014

A Closer Look at the WideOrbit – TubeMogul Alliance

WideOrbit EVP Digital and Programmatic Brian Burdick offers perspective on our programmatic efforts to date, our partnership with TubeMogul, and what it means for broadcasters:…

December 4, 2014

Introducing the World’s First Programmatic Marketplace for Broadcast TV Ads

WideOrbit and TubeMogul are debuting a collaboration on technology that will change the way TV ads are purchased and sold. Sellers of broadcast TV ads…