September 15, 2015

We Have Liftoff: WO Programmatic Radio Launches Today

Today is a huge day for the radio industry and our radio customers. We’ve launched WO Programmatic Radio! Taking a cue from the success of…

September 14, 2015

WO Programmatic TV Passes Key Reach Milestones

WO Programmatic TV has passed several important benchmarks that clearly demonstrate the huge momentum building for our marketplace and the future of programmatic TV. No…

May 26, 2015

Increase the Value of Digital Audio with Programmatic

It’s one of the great puzzles of digital media. Digital audio streams have strong engagement metrics – a young, mobile and brand-loyal audience of tens…

April 16, 2015

WO Programmatic TV Wins ‘Best of Show’ at NAB 2015

Great news from the NAB Show: WO Programmatic TV has won one of TV Technology’s ‘Best of Show’ awards, one of the industry’s most prestigious industry honors. The Best…

February 14, 2015

See the First-Ever Programmatic Super Bowl TV Ad

As we announced last Friday, WO Programmatic – TV delivered the world’s first-ever programmatic ad during the Super Bowl telecast. WICU-NBC-TV of Erie, Pennsylvania ran…

December 9, 2014

A Closer Look at the WideOrbit – TubeMogul Alliance

WideOrbit EVP Digital and Programmatic Brian Burdick offers perspective on our programmatic efforts to date, our partnership with TubeMogul, and what it means for broadcasters:…