We’ve released our informative new white paper, The Power and Potential of Programmatic TV. It’s the perfect primer for brands and agencies thinking about using programmatic platforms…

As the broadcasting business evolves from a linear business model to a hybrid of digital, on-demand, programmatic and multi-screen components, the TV advertising landscape has become more complex…

TV remains voters’ top choice for impact and awareness of political messages; Digital inventory is scarce and risky Every week between today’s Super Tuesday elections…

Digital ad buyers are starting to give serious consideration to Programmatic TV as a great option for boosting reach and brand visibility. A big driving…

Last weekend we rolled out an important new feature in WO Programmatic: Deal ID. Much more than a serial number, the implementation of Deal ID…

When we kicked off WO Programmatic TV development, we tapped our 16 years of broadcast workflow experience to ask what traffic professionals would want in…