May 16, 2016

Our New White Paper: The Power and Potential of Programmatic TV

We’ve released our informative new white paper, The Power and Potential of Programmatic TV. It’s the perfect primer for brands and agencies thinking about using programmatic platforms…

March 14, 2016

The TV Advertising Landscape, 2016 Edition

As the broadcasting business evolves from a linear business model to a hybrid of digital, on-demand, programmatic and multi-screen components, the TV advertising landscape has become more complex…

March 1, 2016

Political Campaigns Should Endorse Programmatic TV

TV remains voters’ top choice for impact and awareness of political messages; Digital inventory is scarce and risky Every week between today’s Super Tuesday elections…

February 17, 2016

Three Reasons to Start Buying Programmatic TV Today

Digital ad buyers are starting to give serious consideration to Programmatic TV as a great option for boosting reach and brand visibility. A big driving…

January 14, 2016

Deal ID: The Best of Digital Ad Buying Comes to Linear TV

Last weekend we rolled out an important new feature in WO Programmatic: Deal ID. Much more than a serial number, the implementation of Deal ID…

December 9, 2015

3 Ways WO Programmatic TV Streamlines Station Operations

When we kicked off WO Programmatic TV development, we tapped our 16 years of broadcast workflow experience to ask what traffic professionals would want in…