June 15, 2016
Infographic: Ad Buyers and Programmatic TV?
We’ve released a new infographic featuring findings from our recent white paper, The Power and Potential of Programmatic TV. Taken from surveys and exclusive interviews with top…
May 16, 2016
Our New White Paper: The Power and Potential of Programmatic TV
We’ve released our informative new white paper, The Power and Potential of Programmatic TV. It’s the perfect primer for brands and agencies thinking about using programmatic platforms…
March 14, 2016
The TV Advertising Landscape, 2016 Edition
As the broadcasting business evolves from a linear business model to a hybrid of digital, on-demand, programmatic and multi-screen components, the TV advertising landscape has become more complex…
March 1, 2016
Political Campaigns Should Endorse Programmatic TV
TV remains voters’ top choice for impact and awareness of political messages; Digital inventory is scarce and risky Every week between today’s Super Tuesday elections…
February 17, 2016
Three Reasons to Start Buying Programmatic TV Today
Digital ad buyers are starting to give serious consideration to Programmatic TV as a great option for boosting reach and brand visibility. A big driving…
January 14, 2016
Deal ID: The Best of Digital Ad Buying Comes to Linear TV
Last weekend we rolled out an important new feature in WO Programmatic: Deal ID. Much more than a serial number, the implementation of Deal ID…