April 18, 2017

WO Programmatic TV Turns Two

Two years ago at the 2015 NAB Show, we launched WO Programmatic TV. Now as NAB approaches again, this is a great moment to take stock…

February 21, 2017

Programmatic TV Success: How One Agency Grew Digital Engagement by 11x

We are always on the lookout for stories about advertisers having success with programmatic TV. Today our demand partner DataXu released details of strong results it…

January 24, 2017

Tapad Brings New Demand to WO Programmatic TV

Today we’ve joined with Tapad, a marketing technology firm renowned for its breakthrough, unified, cross-device solutions, to announce a new demand partnership for WO Programmatic…

July 20, 2016

Programmatic TV Insights: Ad Buyers to Embrace PTV in 2017

WideOrbit’s Programmatic TV Insights Survey, based on responses from more than 200 ad buyers nationwide, is available now as a free download. The survey reveals surprising findings…

June 27, 2016

Programmatic TV Success Story: Mobile Games Publisher

Spots on NFL broadcasts grew installed base and reduced cost per install When a leading mobile game publisher purchased local broadcast TV ads through WO…

June 15, 2016

Infographic: Ad Buyers and Programmatic TV?

We’ve released a new infographic featuring findings from our recent white paper, The Power and Potential of Programmatic TV. Taken from surveys and exclusive interviews with top…