July 25, 2018

Five Things Marketers Need to Know About Programmatic TV

This post appeared on the Association of National Advertisers blog on June 12, 2018. For brands that crave scale for their campaigns, there’s little question…

March 1, 2018

Where will TV’s next $30 billion come from?

This is a ‘Director’s Cut’ of an article that ran previously at Mediapost. The author is Ian Ferreira, EVP Programmatic at WideOrbit. Ten years ago,…

February 21, 2017

Programmatic TV Success: How One Agency Grew Digital Engagement by 11x

We are always on the lookout for stories about advertisers having success with programmatic TV. Today our demand partner DataXu released details of strong results it…

March 1, 2016

Political Campaigns Should Endorse Programmatic TV

TV remains voters’ top choice for impact and awareness of political messages; Digital inventory is scarce and risky Every week between today’s Super Tuesday elections…

February 17, 2016

Three Reasons to Start Buying Programmatic TV Today

Digital ad buyers are starting to give serious consideration to Programmatic TV as a great option for boosting reach and brand visibility. A big driving…

February 14, 2015

See the First-Ever Programmatic Super Bowl TV Ad

As we announced last Friday, WO Programmatic – TV delivered the world’s first-ever programmatic ad during the Super Bowl telecast. WICU-NBC-TV of Erie, Pennsylvania ran…