January 16, 2019

Fox Networks’ VP Programmatic Sales on Optimizing Connected TV Ad Loads

This is the final installment of our series highlighting TV industry thought leaders who attended WideOrbit Connect Networks in November 2018. Dan Callahan of Fox…

December 6, 2018

Robyn Goldman: How AMC Networks Leverages Technology to Automate Ad Sales

This is the next installment of a series highlighting TV industry thought leaders who attended WideOrbit Connect Networks in November 2018.  Robyn Goldman, Relationship Manager…

October 26, 2018

CEO Eric Mathewson on Marketplace revenue growth for broadcasters

In this video interview from Beet.TV, WideOrbit CEO Eric Mathewson explains that the company’s software is the system of record for broadcast TV and radio…

TV's next revenue boost

March 1, 2018

Where will TV’s next revenue boost come from?

As far back as 15 years ago, we were hearing that a substantial portion of TV ad spending was set to shift to digital media.…

Marketplace TV success

February 21, 2017

Marketplace TV ad buying success: How one advertiser grew digital engagement by 11x

We’re always on the lookout for stories about advertisers experiencing success with marketplace TV ad buying. Our demand partner DataXu (now part of Roku) achieved…

Super bowl automated ad marketplaces

February 14, 2015

The first-ever Super Bowl TV ad sold through an automated marketplace

During the 2015 Super Bowl, WideOrbit’s automated marketplace delivered the world’s first-ever automatically transacted television ad. WICU-NBC-TV of Erie, Pennsylvania ran two 15-second spots for…