This is a ‘Director’s Cut’ of an article that ran previously at Mediapost. The author is Ian Ferreira, EVP Programmatic at WideOrbit. Ten years ago,…

A challenger brand found a rich new source of customers with local TV and WO Programmatic When online lead sources like social media start to…

Our new article for the world’s most influential marketing organization lays out the power of programmatic TV for brand marketers. Click to…

We asked more than 9,000 ad buyers and media company executives about the future of programmatic radio advertising. The answer came back loud and clear…

TV is the most effective video ad medium for reaching consumers where they live. For Adults 18+, the big screen in the living room is…

Last Monday Google announced on its DoubleClick Advertisers Blog that it will make traditional TV inventory available to buy in DoubleClick Bid Manager. Local broadcast TV…