July 25, 2018

Five Things Marketers Need to Know About Programmatic TV

This post appeared on the Association of National Advertisers blog on June 12, 2018. For brands that crave scale for their campaigns, there’s little question…

March 1, 2018

Where will TV’s next $30 billion come from?

This is a ‘Director’s Cut’ of an article that ran previously at Mediapost. The author is Ian Ferreira, EVP Programmatic at WideOrbit. Ten years ago,…

February 21, 2018

Customer Story: Hubble Contacts Focuses on New Customers with Local TV

A challenger brand found a rich new source of customers with local TV and WO Programmatic When online lead sources like social media start to…

February 6, 2018

WideOrbit Programmatic TV Featured in ANA Forward

Our new article for the world’s most influential marketing organization lays out the power of programmatic TV for brand marketers. Click to…

September 5, 2017

New Research: Programmatic Radio Advertising Growing Fast

We asked more than 9,000 ad buyers and media company executives about the future of programmatic radio advertising. The answer came back loud and clear…

July 19, 2017

TV Advertising Basics for Digital Media Buyers: A Free WideOrbit Ebook

TV is the most effective video ad medium for reaching consumers where they live. For Adults 18+, the big screen in the living room is…