January 16, 2019
Fox Networks’ VP Programmatic Sales on Optimizing Connected TV Ad Loads
This is the final installment of our series highlighting TV industry thought leaders who attended WideOrbit Connect Networks in November 2018. Dan Callahan of Fox…
December 6, 2018
Robyn Goldman: How AMC Networks Leverages Technology to Automate Ad Sales
This is the next installment of a series highlighting TV industry thought leaders who attended WideOrbit Connect Networks in November 2018. Robyn Goldman, Relationship Manager…
October 26, 2018
CEO Eric Mathewson on Marketplace revenue growth for broadcasters
In this video interview from Beet.TV, WideOrbit CEO Eric Mathewson explains that the company’s software is the system of record for broadcast TV and radio…
March 1, 2018
Where will TV’s next revenue boost come from?
As far back as 15 years ago, we were hearing that a substantial portion of TV ad spending was set to shift to digital media.…
February 21, 2017
Marketplace TV ad buying success: How one advertiser grew digital engagement by 11x
We’re always on the lookout for stories about advertisers experiencing success with marketplace TV ad buying. Our demand partner DataXu (now part of Roku) achieved…
February 14, 2015
The first-ever Super Bowl TV ad sold through an automated marketplace
During the 2015 Super Bowl, WideOrbit’s automated marketplace delivered the world’s first-ever automatically transacted television ad. WICU-NBC-TV of Erie, Pennsylvania ran two 15-second spots for…