December 5, 2022
WideOrbit at NAB New York: The evolution of buying and selling broadcast TV advertising
It’s high time to debunk the myth that linear broadcast TV is dying. Broadcast TV remains the single most effective method for brands to reach…
October 11, 2022
Media planning for 2023? Don’t overlook the power of local broadcast TV
As we approach the end of the year, marketers’ thoughts turn not to holiday campaigns – those should already be locked in and launching in…
October 27, 2020
Digital-Linear Convergence – Offering Your Advertisers the Best of Both Worlds
The media industry has been talking about digital-linear convergence for years but recent growth in digital in general, and OTT in particular, has added new…
September 24, 2020
Automation to Simplify Traditional Spot TV Transactions
For what feels like forever, broadcast TV industry buzz has centered around impression-based selling and automated transactions. But while those things are indeed important, ~95%…
January 23, 2019
WideOrbit and Mediaocean Partner to Improve Avails Responses, Proposals, and More
Today we’re unveiling big news for ad buyers and broadcasters. We have partnered with Mediaocean, the leading media management platform for ad buying agencies, on the…
January 22, 2019
Google Announces Successful Programmatic TV Buying
A TV Campaign For Google Home Mini Using Inventory from WO Programmaticwas More Effective and Faster to Buy Google just released its latest case study on…