November 2, 2018
WideOrbit President Bruce Roberts on the Convergence of Digital and Linear
This is the fifth installment of a series highlighting TV industry thought leaders who spoke at or attended WideOrbit Connect 2018. Check out the previous…
October 26, 2018
Give TV Advertising a Boost with the Right Programmatic Superpower
Which one is right for your media company? Everybody dreams of having a superpower. Some folks want to fly, or have X-ray vision, or super…
October 26, 2018
CEO Eric Mathewson: Broadcasters’ Programmatic Revenue Will Grow
This is the fourth installment of a series highlighting TV industry thought leaders who spoke at or attended WideOrbit Connect 2018. Check out other interviews…
October 19, 2018
Chief Product Officer Will Offeman on Leveraging Broadcast Advertising with Programmatic
This is the third installment of a series highlighting TV industry thought leaders who spoke at or attended WideOrbit Connect 2018. Check out other interviews…
September 11, 2018
Webinar: Best Practices for Political Advertising
https://embed-ssl.wistia.com/deliveries/45710ea4133c01643433eb44f9a4ea1c35ea2f62.mp4 Learn the best practices for tracking political revenue and avoid rebates this election season.
July 25, 2018
Five Things Marketers Need to Know About Programmatic TV
This post appeared on the Association of National Advertisers blog on June 12, 2018. For brands that crave scale for their campaigns, there’s little question…