ZingX buying local broadcast tv advertising

January 13, 2023

Introducing ZingX: Buying local broadcast TV advertising just got a whole lot easier

Despite the exponential growth in digital advertising over the last two decades, broadcast TV is considered the premier ad medium by both brands and audiences…

buying and selling broadcast tv advertising

December 5, 2022

WideOrbit at NAB New York: The evolution of buying and selling broadcast TV advertising

It’s high time to debunk the myth that linear broadcast TV is dying. Broadcast TV remains the single most effective method for brands to reach…

Media planning with broadcast TV

October 11, 2022

Media planning for 2023? Don’t overlook the power of local broadcast TV

As we approach the end of the year, marketers’ thoughts turn not to holiday campaigns – those should already be locked in and launching in…

convergence blog image 1

October 27, 2020

Digital-Linear Convergence – Offering Your Advertisers the Best of Both Worlds

The media industry has been talking about digital-linear convergence for years but recent growth in digital in general, and OTT in particular, has added new…

Local Spot TV Automation blog

September 24, 2020

Automation to Simplify Traditional Spot TV Transactions

For what feels like forever, broadcast TV industry buzz has centered around impression-based selling and automated transactions. But while those things are indeed important, ~95%…

January 23, 2019

WideOrbit and Mediaocean Partner to Improve Avails Responses, Proposals, and More

Today we’re unveiling big news for ad buyers and broadcasters. We have partnered with Mediaocean, the leading media management platform for ad buying agencies, on the…