November 2, 2018

WideOrbit President Bruce Roberts on the Convergence of Digital and Linear

This is the fifth installment of a series highlighting TV industry thought leaders who spoke at or attended WideOrbit Connect 2018. Check out the previous…

October 26, 2018

Give TV Advertising a Boost with the Right Programmatic Superpower

Which one is right for your media company? Everybody dreams of having a superpower. Some folks want to fly, or have X-ray vision, or super…

Programmatic Revenue Blog Post

October 26, 2018

CEO Eric Mathewson: Broadcasters’ Programmatic Revenue Will Grow

This is the fourth installment of a series highlighting TV industry thought leaders who spoke at or attended WideOrbit Connect 2018. Check out other interviews…

October 19, 2018

Chief Product Officer Will Offeman on Leveraging Broadcast Advertising with Programmatic

This is the third installment of a series highlighting TV industry thought leaders who spoke at or attended WideOrbit Connect 2018. Check out other interviews…

September 11, 2018

Webinar: Best Practices for Political Advertising

https://embed-ssl.wistia.com/deliveries/45710ea4133c01643433eb44f9a4ea1c35ea2f62.mp4 Learn the best practices for tracking political revenue and avoid rebates this election season.

July 25, 2018

Five Things Marketers Need to Know About Programmatic TV

This post appeared on the Association of National Advertisers blog on June 12, 2018. For brands that crave scale for their campaigns, there’s little question…