WO Traffic: Sales, Traffic and Billing Software for TV, Radio, Network

Powering Intelligent Media Operations

Traffic, revenue management and billing are the backbone of your media operations. Access to the right information at the right time and the ability to manage across stations, channels and networks are must-haves in today’s challenging environment.

Make Your Media Operations More Intelligent

WO Traffic is the Media industry’s most advanced traffic, revenue management and billing software. WO Traffic enables companies to manage multiple stations, channels and networks, as well as multiple mediums—including TV, radio, cable, digital display and mobile—from a single system.

Streamline Your Business Operations

WO Traffic enables you to run your business more efficiently and effectively.

Reduce costs and streamline operations
Make better decisions
Optimize revenue and inventory value
Expand to new channels and mediums

Traffic:

Optimize spot placement with a configurable placement engine
Simplify log editing with user-configurable log views and drag-and-drop spot movement
Quickly and efficiently schedule formats, including on-the-fly editing and format sharing across stations
Intelligently fill unsold inventory with automated bonus and promotional auto-fill functionality

Revenue Management:

Dynamically analyze revenue by agency, advertiser and account executive, including year-to-year pacing and comparisons
Intelligently manage revenue and inventory across stations, channels and platforms
Streamline order entry and management, including EC and EC change
Proactively manage preempts and makegoods with automated email notifications

Accounting:

Streamline end-to-end Accounts Receivable, including invoicing, credit management, aging, payments and month-end reporting
Proactively manage credit limits and credit stops for advertisers and agencies by station or consolidated across stations
Effectively manage cash and collections with interactive aging and cash in advance functionality
Simplify payment processing, including lockbox imports

Reporting:

Gain insight into your business with unprecedented access to information across all platforms, stations and groups
Make better decisions with easy access to real-time information on pending, inventory, revenue, pacing and base rate—at summary or detailed level
Start your day with a snapshot of your business with the user-defined Morning Edge® Report delivered each morning by email

PRODUCTS

Sign Up for A Demo

EVENTS