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I’ve been in the business for over 30 years and have worked with practically every traffic system out there. WideOrbit far exceeds all other traffic systems.”


Debbie Vinson
Director, Sales Service
ADLINK


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Complete workflow for the management of advertising structure.

OVERVIEW:

Designed by broadcasters for broadcasters, WO Traffic supports multi-station and multi-channel capabilities and provides real-time, flexible, and customizable reports for individual stations and networks or in a rollup view across stations and networks.

WO Traffic also allows users to track and respond to pending business and monitor projected revenue and CPP's for competing stations in the market. WO Traffic leverages technological advances to offer dynamic and user-friendly tools for order entry, schedule preparation,and management of accounts receivable.

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WO TRAFFIC PROVIDES:

  • All information in real time, so reports are updated as transactions occur.
  • Operate multiple stations out of a single database for simplified rollup reporting and more efficient data entry.
  • Full support for multi-channel broadcasts to allow for more targeted ad buys.
  • Comprehensive security controls that are fully audited for SOX compliance.
  • Application is easily customized to suit individual station and/or user preferences.
  • User friendly interface for order management, inventory management, and log preparation.
  • Supports BXF standards for live log integrations (Coming soon).
  • Dynamic bi-directional integration with DDS/MediaOcean.
  • Compliant with TVB ePort initiatives.
  • Comprehensive credit management tool set, including Cash In Advance accounts.
  • Import historical revenue and accounts receivable from legacy systems.
  • Comprehensive A/R toolset for invoices, payments, statements and aging.
  • System scheduled bookend, piggyback, and billboard spots.
  • Drag and drop spot scheduling, format scheduling and promo/psa fill.
  • Easy access to database from home or on the road.  No more emergency trips to the office!
  • Automated email notification for preempts and makegoods.
  • Consolidate airtime and non-air time billing on a single contract.
  • Easily identify low priority and broad rotator spots in inventory report and take immediate action.
  • Full EDI capabilities for electronic contracting and invoicing.
  • Brand allocation for bulk schedules
  • Track fulfillment of “deals” for high volume buyers.
  • Create templates for commonly entered orders for ease of entry.
  • Fully configurable spot placement engine to accommodate individual station policies.
  • Multiple product codes per spot to accommodate complex separation requirements.
  • Automated tool to fill unsold inventory.