
Powering Intelligent Radio Operations
With today’s challenges in the Radio business, you need to build higher revenue and profits, but at lower costs and with a smaller staff than ever before. That means consolidating operations, streamlining workflow and ensuring you have the latest technology to help you be efficient and effective.
Make Your Radio Operations More Intelligent
WO Traffic for Radio is a scalable, enterprise-wide solution that enables radio broadcasters to manage multiple stations, markets and groups from a single system. It includes real-time, flexible reporting that delivers extraordinary visibility and control at all levels of your business.
Streamline Your Radio Operations
WO Traffic for Radio enables you to run your stations, markets and groups more efficiently and effectively.
- Reduce costs and streamline operations
- Optimize revenue and inventory value
- Make better decisions
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Traffic:
- Optimize spot placement with a configurable placement engine
- Simplify log editing with user-configurable log views and drag-and-drop spot movement
- Intelligently fill unsold inventory with automated bonus and promotional auto-fill functionality
Revenue Management:
- Dynamically analyze revenue by agency, advertiser and account executive, including year-to-year pacing and comparisons
- Intelligently manage revenue and inventory across stations, markets and groups
- Streamline order entry and management, including EC and EC change
- Proactively manage preempts and makegoods with automated email notifications
Accounting:
- Streamline end-to-end Accounts Receivable, including invoicing, credit management, aging, payments and month-end reporting
- Proactively manage credit limits and credit stops for advertisers and agencies by station or consolidated across stations
- Effectively manage cash and collections with interactive aging and cash in advance functionality
- Simplify payment processing, including lockbox imports
Reporting:
- Gain insight into your business with unprecedented access to information across all stations, markets and groups
- Make better decisions with easy access to real-time information on pending, inventory, revenue, pacing and base rate—at summary or detailed level
- Start your day with a snapshot of your business with the user-defined Morning Edge Report delivered each morning by email
Industry Standards and Integrations
- Standard integrations to more than 40 automation systems
- Full EDI capabilities, including EC, EC change, and EI
- SAS-70 and Sarbanes Oxley compliant

WO TRAFFIC BROCHURE
For more information about WO Traffic please download the brochure.
CLICK HERE TO DOWNLOAD
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