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Optimizing Promotional Inventory

Inventory is your most valuable asset and you are your own largest advertiser. A small percent of promo waste has a big impact – it’s critical that you make the most of your inventory.

Optimize Your Promotional Inventory

WO Promo is promotions optimization software that empowers Media companies to maximize the use of their promotional inventory with demographically targeted campaigns. WO Promo works natively with WO Traffic for seamless scheduling and workflow.

Take Guesswork Out Of Promotion Scheduling

WO Promo enables you to optimize promotion use and placement based on measurable data, rather than guesswork.
  • Maximize yield on promotional inventory
  • Reduce costs and drive efficiencies
  • Demonstrate proof of performance
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Campaign-Based Promotions
  • Manage all parameters of a promotional effort in a single place
  • Target desired demos and ratings delivery
  • Apply time restrictions for today, tomorrow, next, etc. promotions
  • Enforce blacklist programs, placement preferences, boilerplate positions and other restrictions
Promotional Budgeting With Nielsen Data
  • Achieve the most GRPs for your target demo
  • Optimize reach and frequency by splitting promotional avails to increase delivery
  • View performance levels as you fill the log and make adjustments on the fly
Automatic Campaign Execution
  • Determine when and where to place each promo with a scheduling engine
  • See log placement immediately – including exact position the promo will occupy on the log and surrounding commercial material
  • Make last-minute manual adjustments with easy selection menus that ensure you adhere to campaign parameters
Performance Reporting
  • See how your campaigns are performing against targets with intuitive performance reports
  • View GRPs, reach and frequency achieved by campaigns
  • Produce proof-of-performance reports in a few clicks
Native Integration With WO Traffic
  • Real-time visibility to data
  • View as-run data as soon as it is available in WO Traffic
  • Change campaign material or parameters at any time (without having to re-import/export)

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WO PROMO BROCHURE

For more information about WO Promo please download the brochure.

download CLICK HERE TO DOWNLOAD