Making Spot Television More Attractive and Easier to Buy
Delivering Direct Online Access to $14 Billion
in Spot TV Inventory!
WideOrbit is revolutionizing the buying and selling of advertising with the first direct connection to TV station and network inventory. It’s a one-stop solution for agencies and advertisers to purchase more than $14 billion in Spot TV inventory directly from WideOrbit clients.
WO Central delivers to Advertisers and Agencies:
- Single website to buy across 1100+ WideOrbit TV stations and networks, saving countless hours
- Industry’s first two-way connection from Donovan directly to WideOrbit stations and networks
- Real-time access to log times, invoices and orders
- Real-time copy/material instruction rotation, as-run information (pre and post-log), orders and invoices
- Reduced agency traffic and manual process burden
- Reduced discrepancies and credits
- Automated management of Spot times, invoices, orders/statements and copy instructions
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Donovan Integration
True two-way EC Change between broadcasters and agencies:
- Direct Integration between WideOrbit and Donovan
- Massive time benefits for stations, networks and agencies with automated processes for placing orders, making revisions and processing makegoods
- Orders remain in sync between the agency and seller drastically reducing discrepancies
- Streamline processes and eliminate manual steps and significantly reduce costs
Advantages for Buyers
- Single website to buy across all WideOrbit clients, saving countless hours
- Campaign management, copy/material instruction rotation and near real-time as-run information (pre and post-log), orders and invoices
- Self-service to view log times, invoices, orders
- Reduce/eliminate agency traffic burden
- Reduce/eliminate discrepancies and credits
- Transact from Donovan directly to WideOrbit stations and networks
Advantages for Sellers
- Make Spot Television more attractive and easier to buy
- Reduce human errors through process automation
- Control inventory and buyer access
- Enable buyer self-service for spot air times and invoice reprints
- Electronic copy/material instructions
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