The End-to-End Radio Solution
WO Automation for Radio 2.0 brings new efficiencies to Radio with our seamless interface with WO Traffic. WO Traffic has been voted the #1 radio traffic system by the TGDA for several years in a row! Upgrade today and enjoy these benefits:
Live log editing from Traffic: Drives efficiency by enabling traffic managers to make same-day log changes directly from the traffic software and eliminating the need to re-merge today’s log or restart the on-air system to receive the log updates.
Real-time reconciliation: Prevents lost revenue and compliance issues and drives efficiency by automatically reconciling spots as soon as they broadcast or fail to broadcast.
Live copy widget: Helps avoid lost revenue and compliance issues and improves efficiency by automatically displaying Live Commercial scripts on the DJ’s screen. After the DJ reads the live spot, she or he presses a confirmation button that automatically reconciles the spot in traffic.
Dub List widget: Drives efficiency and helps avoid lost revenue by automatically copying commercial information such as advertiser name, run dates, etc. from traffic to automation. Paper-based production orders are a thing of the past!
Automatic updates: Drives efficiencies and helps avoid lost revenue by synchronizing run dates between traffic and automation. When a commercial’s run dates or station list change in traffic, automation automatically updates the audio.
Purge list: Drives efficiency by letting traffic automatically delete outdated commercials in automation.