Unwavering Focus on Solutions that Drive Operational Efficiencies for Broadcasters and Networks Keeps WideOrbit on Growth Path in Down Economy

Las Vegas, April 13, 2010 (NAB Show, Booth N5129) - WideOrbit Inc., the leading provider of business management software for media companies today announced 2009 revenue growth of more than 27% and record contract backlog growth to more than $100MM over the past year as it continues to help broadcasters and networks drive cost and operational efficiencies.

Since 1999, WideOrbit has been providing innovative, proven solutions for managing the business of broadcast and cable operations. WideOrbit is used by more than 4,000 television stations, radio stations and cable networks worldwide, managing more than $14 billion in annual advertising revenue.

Despite the advertising downturn this past year, WideOrbit has grown revenue more than 27% and reinvested more than $20MM in core product development and support. This growth and sustained demand for WideOrbit products is credited to a continued focus on delivering business solutions to clients that dramatically improve much needed operational cash flow.

"WideOrbit brings value to our clients by providing solutions that streamline their day-to-day operations and deliver better visibility into their media sales business," said Eric R. Mathewson, Founder and CEO of WideOrbit. "This helps our clients run their business more effectively, make better decisions and generate higher profits. Our focus on delivering this crucial value to our customers is what keeps them coming back and helps us maintain our leadership in the industry."

WideOrbit typically contracts with clients for 5+ years, which make WideOrbit's financial viability important to our clients. WideOrbit reports that its contract backlog grew to more than $100 million over the past year while recording record revenues.

Through the advertising downturn, WideOrbit continues to grow Development, Product Management and Support resources to better position our clients for challenges in the years ahead. With the recent upturn in the advertising economy and the recent Nielsen surveys showing record viewing of traditional television and radio, WideOrbit is excited about the future of its business.

In addition to supporting its core Traffic, Sales and Billing application WO Traffic for TV, Radio, Cable Networks, Cable Interconnects, Mobile Video and Digital Out of Home Networks, WideOrbit launched several products over the past year including:

WO Sales, a sales proposer and CRM solution targeted at media companies;
WO Promo, a toolset to optimize the placement of promotional airtime;
DATE, a live integration with Agency industry leader Donovan Data Systems, and
WO Central, which will enable Buyers, Reps, Stations and Networks to transact more efficiently.

During the 2010 National Association of Broadcasters Show in Las Vegas, live demonstrations of WideOrbit solutions can be seen at the WideOrbit booth N5129 in the North Hall. For more information or to schedule a demo, please visit www.WideOrbit.com/nab2010.

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About WideOrbit

WideOrbit is the leading provider of business management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. WideOrbit is used by more than 4,000 television stations, radio stations and cable networks around the globe, managing more than $14 billion in advertising revenue. WideOrbit’s clients include: Astral Media, Corus Entertainment, Entercom Communications, Gannett Co., Hearst Television, Meredith Corporation, Midwest Communications, NBC Universal, Qualcomm/MediaFLO, Scripps Television Group, and Tribune. WideOrbit is headquartered in San Francisco, with offices in Dallas, Denver, Seattle, Melbourne and New Delhi.

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