WideOrbit Fact Sheet
News Feeds
WideOrbit Introduces WO Automation for Radio 2.0 featuring Leader and Follower Plus Seamless Integration with WO TrafficIntegrated Automation and Traffic Solution Delivers End-to-End Control to WideOrbit Radio ClientsLas Vegas, April 12, 2010 (NAB Show, Booth N5129) – WideOrbit Inc., the leading provider of business management software for media companies today announced the release of WO Automation for Radio 2.0, the latest version of its leading Radio Automation solution, featuring patent pending Leader and Follower functionality and seamless integration with WO Traffic for an unequaled, end-to-end radio solution. WO Automation for Radio, formerly Google Radio Automation, is the industry’s most modern and powerful Radio Automation system. With the new 2.0 release, WO Automation for Radio now has Leader and Follower functionality which allows two or more radio stations to share common programming like music, but break apart for independent commercial breaks or longer segments. All stations can be run from one computer, separate computers or computers in different time zones delivering flexibility and scalability for broadcasters running multiple stations from a single location. Leader and Follower also simplifies and automates the programming of different commercials on terrestrial and web streams so there is no need for additional costly software or services. “Leader and Follower functionality in WO Automation for Radio 2.0 will simplify life for customers that simulcast on multiple frequencies or platforms by streamlining setup and automatically making sure that the commercial breaks on all channels are exactly the same duration,” said William “Dub” Irvin, Director of Product Management for Radio Automation. “It will reduce the cost of hardware while creating a better on-air product.” WO Automation for Radio 2.0 also brings new efficiencies to Radio through seamless integration with WO Traffic, WideOrbit’s leading sales, traffic and billing system. This integration delivers several significant benefits that no other automation vendor in North America offers:
“This exclusive integration of WO Automation for Radio and WO Traffic will provide our clients with unprecedented control of their stations and deliver tremendous time-saving and cost-saving benefits,” said Eric R. Mathewson, Founder and CEO of WideOrbit. “The sophisticated synchronized and automated processes between the systems will vastly improve operational efficiencies for our clients— and make their jobs much easier.” During the 2010 National Association of Broadcasters Show in Las Vegas, live demonstrations of WO Automation for Radio 2.0 can be seen at the WideOrbit booth N5129 in the North Hall. For more information or to schedule a demo, please visit www.WideOrbit.com/nab2010. -####- About WideOrbitWideOrbit is the leading provider of business management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. WideOrbit is used by more than 4,000 television stations, radio stations and cable networks around the globe, managing more than $14 billion in advertising revenue. WideOrbit’s clients include: Astral Media, Corus Entertainment, Entercom Communications, Gannett Co., Hearst Television, Meredith Corporation, Midwest Communications, NBC Universal, Qualcomm/MediaFLO, Scripps Television Group, and Tribune. WideOrbit is headquartered in San Francisco, with offices in Dallas, Denver, Seattle, Melbourne and New Delhi. |
|
Press Inquiries: |
Downloads: |
