WideOrbit Delivers Cross-Integrated CRM, Reports/Analytics,Proposal in Latest Release
of WO Sales
WO Sales 2.0 Provides Expanded Reporting Capabilities and Enhanced Opportunity and Proposal Management to WideOrbit Clients
Las Vegas, April 12, 2010 (NAB Show, Booth N5129) – WideOrbit Inc., the leading provider of business
management software for media companies today announced significantly expanded modules for CRM,
Analytics and Proposal capabilities with the release of WO Sales 2.0, sales management software that
makes Media sales operations smarter.
WO Sales is web-based, next generation software that was built specifically to meet the needs of media
sales professionals and includes three cross-integrated modules:
- WO CRM for sales and account management
- WO Analytics for advanced sales reporting
- WO Proposal for sales avails, proposals and research
This latest release expands on the foundation of the fully integrated sales and traffic solution, and
provides new enhancements that help drive revenue by optimizing efficiencies of sales operations,
improving visibility and reporting, to maximize the value of advertising inventory.
With the new 2.0 release, WO CRM provides enhanced multi-station Opportunities and advanced
Microsoft Outlook® integration for better account and contact management. WO Analytics delivers
significantly expanded Sales Analytics Reports, including Revenue, Pending, Pacing and
Budgeting/Forecasting. Custom defined revenue code groups have also been added for enhanced
revenue tracking and Opportunity management. WO Proposal now includes a Master Planner Report
providing inventory/rating trend analysis along with rate information in a single, easy-to-use report. Avail
and Proposal rate options have been expanded to support monthly rates, in addition to the current weekly
and global rate options. In addition, WO Sales received numerous UI enhancements to further streamline
access to vital reports, tools and information.
“With WO Sales 2.0, we’ve focused on providing valuable cross-integrated tools in WO CRM, WO
Analytics and WO Proposal to help improve the efficiencies of our clients’ sales organizations, and
provide managers and account execs even better information to help drive sales,” said Arden Ten
Broeck, Product Manager for WO Sales. “By providing easy access to key metrics, analytics and reports,
we’re providing our clients with the tools they need to work smarter, make better decisions and
dramatically improve revenue.”
“WO Sales version 2.0 continues our vision to deliver an easy-to-use platform to help ad sales
organizations run their operations more effectively and efficiently,” said Eric R. Mathewson, CEO and
Founder of WideOrbit. “The seamless integration of WO Sales and WO Traffic allows clients to manage
multiple stations from a single system and expand their business by surfacing new ad sales opportunities
without increasing costs.”
During the 2010 National Associations of Broadcasters Show in Las Vegas, live demonstrations of WO
Sales 2.0 can be seen at the WideOrbit booth N5129 in the North Hall. For more information or to
schedule a demo, please visit www.WideOrbit.com/nab2010.
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About WideOrbit
WideOrbit is the leading provider of business management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. WideOrbit is used by more than 4,000 television stations, radio stations and cable networks around the globe, managing more than $14 billion in advertising revenue. WideOrbit’s clients include: Astral Media, Corus Entertainment, Entercom Communications, Gannett Co., Hearst Television, Meredith Corporation, Midwest Communications, NBC Universal, Qualcomm/MediaFLO, Scripps Television Group, and Tribune. WideOrbit is headquartered in San Francisco, with offices in Dallas, Denver, Seattle, Melbourne and New Delhi.
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