WideOrbit Focuses On Client Workflow
and Cable Network Support with Latest
Releases of WO Traffic
New Releases of WideOrbit's Leading Traffic Software Deliver More Than 600 New Feature Enhancements
Las Vegas, April 12, 2010 (NAB Show, Booth N5129) - WideOrbit Inc., the leading provider of business
management software for media companies, today announced significant feature enhancements to its
core WO Traffic software including bi-directional integration with dominant agency systems provider
Donovan Data Systems and support for cable network operations.
WideOrbit's leading traffic, revenue management and billing software, WO Traffic, allows companies to
manage multiple stations, channels and networks, as well as multiple mediums, including TV, radio,
cable, digital display and mobile, all on a single system and database.
With the new 5.2 release, WO Traffic delivers bi-directional integration with Donovan's agency system via
WO Central. This integration significantly streamlines buy and sell transactions between agencies and
stations, eliminating redundant tasks and reducing costly discrepancies. Additional enhancements to WO
Traffic 5.2 are focused on functionality to improve client station's day-to-day workflow, such as delivering
access to full revision history of orders and providing the ability to easily transfer booked orders among
account executives using effective dates. In total, more than 300 feature enhancements have been
delivered in version 5.2.
"We are very happy to offer the first-ever integration between a station traffic system and Donovan's
agency system," said Michael Ambrose, Product Manager for WO Traffic at WideOrbit. "And we're
already witnessing greater efficiencies for our clients making use of this improved workflow."
In tandem with the release of 5.2, WideOrbit is also releasing WO Traffic 6.0, initially targeted at Cable
Network operations. WO Traffic 6.0 includes a new workflow for approval or rejection of commercial
content, user-defined exclusion codes to display potential conflicts between commercial content and
programming, as well as over 300 additional feature enhancements throughout the application.
"With WO Traffic version 6.0, we are introducing a whole new suite of tools focused on the unique needs
for Cable Network operations," said Eric R. Mathewson, Founder and CEO of WideOrbit. "Now Cable
Network operators can take full advantage of all the flexible and dynamic scheduling, reporting and billing
capabilities WO Traffic has to offer."
Both WO Traffic 5.2 and WO Traffic 6.0 are currently available and running in production at major Cable
Network and station operations.
During the 2010 National Association of Broadcasters in Las Vegas, live demonstrations of WO Traffic
can be seen at the WideOrbit booth N5129 in the North Hall. For more information or to schedule a demo,
please visit www.WideOrbit.com/nab2010.
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About WideOrbit
WideOrbit is the leading provider of business management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. WideOrbit is used by more than 4,000 television stations, radio stations and cable networks around the globe, managing more than $14 billion in advertising revenue. WideOrbit’s clients include: Astral Media, Corus Entertainment, Entercom Communications, Gannett Co., Hearst Television, Meredith Corporation, Midwest Communications, NBC Universal, Qualcomm/MediaFLO, Scripps Television Group, and Tribune. WideOrbit is headquartered in San Francisco, with offices in Dallas, Denver, Seattle, Melbourne and New Delhi.
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