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Jessica L. Patrice
WideOrbit Inc.
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jpatrice@wideorbit.com

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WideOrbit Appoints Doug Bertelmann as a Regional Sales Director


San Francisco, April 8, 2010 - WideOrbit Inc., the leading provider of business management software for Media companies, is pleased to announce the appointment of Doug Bertelmann as a Regional Sales Director. WideOrbit's radio division has seen tremendous growth in the past year as clients continue to focus on streamlining operations and reducing costs in order to increase broadcast cash flow.

Since 1999, WideOrbit has been the leading provider of innovative, proven solutions for managing the business of broadcast and cable operations. WideOrbit manages more than $14 billion in advertising revenue and is currently used by more than 4,000 radio and television stations, cable networks, mobile and digital display networks.

Bertelmann brings more than 23 years of combined broadcast experience to WideOrbit. Prior to joining WideOrbit, Doug spent four years as the North American sales and marketing manager for DAVID Systems, a German broadcast automation developer. Before joining DAVID Systems, Doug sold radio traffic systems for CBSI which later merged to form Wicks Broadcast Solutions. In addition to representing broadcast vendors, Doug managed and produced content for stations in Charlotte, Philadelphia, Washington, D.C. and Hartford, CT. Doug was mentored by his father Dick Bertel, retired radio and TV personality and an executive producer for the Voice of America (VOA).

"I'm very happy to be a part of WideOrbit and their expanding radio sales organization," said Doug. "It's exciting to join WideOrbit during this incredible time of growth. WO Traffic for Radio and WideOrbit Automation for Radio are compelling and powerful solutions that are helping many leading radio broadcasters manage the new complexities of the digital era. I'm privileged to be selling such reputable products alongside a team of solid sales professionals."

"Doug is a talented individual, with a deep understanding of the challenges and opportunities facing radio broadcasting clients and prospects," states Mike Zinsmeister, Vice President of Sales for WideOrbit. "Doug's depth of experience will help guide radio broadcasters through their available options, helping them to make informed decisions and arriving at the best possible outcomes based on their needs."

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About WideOrbit

WideOrbit is the leading provider of business management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. WideOrbit is used by more than 4,000 television stations, radio stations and cable networks around the globe, managing more than $14 billion in advertising revenue. WideOrbit’s clients include: Astral Media, Corus Entertainment, Entercom Communications, Gannett Co., Hearst Television, Meredith Corporation, Midwest Communications, NBC Universal, Qualcomm/MediaFLO, Scripps Television Group, and Tribune. WideOrbit is headquartered in San Francisco, with offices in Dallas, Denver, Seattle, Melbourne and New Delhi.

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