WideOrbit and Axia Partner to Deliver Fully-Integrated Radio Automation and IP-Audio Routing

San Francisco, December 8, 2009 - WideOrbit Inc., the leading provider of business management software for Media companies and Audio-over-IP pioneers Axia Audio have partnered to deliver fully-integrated Radio Automation and IP-Audio routing.  WideOrbit's WO Automation for Radio now provides comprehensive integration with Axia AoIP routing systems for streamlined radio operations.

WideOrbit's Radio Automation solution, WO Automation for Radio is the industry's most modern Radio Automation system, ensuring that stations are on the air and sounding great every minute of every day.  WO Automation for Radio, formerly Google Radio Automation, was acquired by WideOrbit in August 2009 and works seamlessly with WideOrbit's leading traffic software, providing the industry's most complete, state-of-the-art solution for radio broadcasters.

The latest version of WO Automation for Radio provides next generation integration with Axia Livewire^TM IP-Audio routing networks and networked mixing consoles-streamlining operations, lowering installation costs, and reducing hardware complexity.  WideOrbit integrates seamlessly with Axia PathfinderPC®, the Axia IP-Audio Driver, and the AudioScience 6585 Livewire audio card. The release also provides a Vmix widget, enabling Axia clients to control their Element Vmix configuration and faders directly from their WO Automation for Radio screen.

"As clients of both WideOrbit and Axia Audio, our organization has seen first-hand the benefits of tightly integrating playout systems and audio networking infrastructure," comments Dale Miller, President of West Virginia Radio. "Reduced installation costs through the elimination of sound cards and router input ports, greater control of automation and network audio sources, and smoother day-to-day operations are just a few benefits of this enhanced interoperability."

WideOrbit is the leader in business management software for Media companies.  Since 1999, WideOrbit has been providing innovative, proven solutions for managing the business of broadcast and cable operations.  WideOrbit is used by more than 4,000 radio stations, television stations and cable networks around the globe, managing more than $14 billion in annual advertising revenue.

"WideOrbit is always looking for ways to reduce costs and streamline operations for our clients," said Eric Mathewson, Founder and CEO of WideOrbit. "Our next generation integration with Axia enables a significant reduction in hardware investment and complexity for our Radio Automation clients."

Axia IP-Audio networks allow broadcasters to build audio networks of any size using standard switched Ethernet to connect a few rooms, or an entire facility. Axia networks have a total system capacity of more than 10,000 audio streams, and can carry hundreds of digital stereo (or nearly a hundred surround) channels over a single CAT-6 cable, eliminating much of the cost normally associated with wiring labor and infrastructure. Element 2.0, the latest version of Axia's popular modular broadcast console, is a best-seller; over 1,500 Axia consoles have been installed around the world in just 6 short years.

"Seamless integration with WideOrbit is a perfect example of why clients constantly tell us how easy it is to build studios with Axia," says Axia vice president Marty Sacks. "After all, a network is no good unless it talks to other equipment. With over two dozen software and hardware partners so far, Axia networks give broadcasters a definite advantage that others just can't offer."

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About Axia
Axia, a Telos company, builds Ethernet-based professional IP-Audio products for broadcast, sound-reinforcement and commercial audio applications. Along with the popular Element 2.0 mixing console and PowerStation integrated console engine for on-air, commercial production, audio workstations and personal studios, Axia products include digital audio routers, DSP mixers and processors, and software for configuring, managing and interfacing networked audio systems.

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About WideOrbit

WideOrbit is the leading provider of business management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. WideOrbit is used by more than 4,000 television stations, radio stations and cable networks around the globe, managing more than $14 billion in advertising revenue. WideOrbit’s clients include: Astral Media, Corus Entertainment, Entercom Communications, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBC Universal, Qualcomm/MediaFLO, Scripps Television Group, and Tribune. WideOrbit is headquartered in San Francisco, with offices in Dallas, Denver, Seattle, Melbourne and New Delhi.

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