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WideOrbit Selected by Rogers Media for Over 50 Radio Stations


The Radio Division of Rogers Media Joins a Growing List of Radio Broadcasters
Using WideOrbit’s WO Traffic

San Francisco, July 23, 2009 - WideOrbit Inc., the leading provider of business management software for Media companies, today announced that the Radio division of Rogers Media, a subsidiary of Rogers Communications, has selected WO Traffic to run more than 50 stations across Canada.  With WideOrbit, Rogers will be able to manage all stations on a single database with streamlined workflow and consolidated reporting across all its geographic markets.

Rogers Media joins a growing list of radio broadcasters that have turned to WideOrbit to help simplify business operations—cutting costs, driving revenue and gaining insight into their business across stations and markets.  WO Traffic is the fastest growing provider of sales, traffic and billing software in the radio industry, including Canadian radio broadcasting clients Astral Media, Corus Radio, Jim Pattison Group, Quinte Broadcasting, and Vista Broadcast Group. 

“We’re thrilled to have Rogers Media join the long list of radio broadcasters that WideOrbit serves with our leading revenue management, traffic and billing solutions,” said Eric Mathewson, Founder and CEO of WideOrbit.

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About WideOrbit

WideOrbit is the leading provider of business management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. WideOrbit is used by more than 4,000 television stations, radio stations and cable networks around the globe, managing more than $14 billion in advertising revenue. WideOrbit’s clients include: Astral Media, Corus Entertainment, Entercom Communications, Gannett Co., Hearst Television, Meredith Corporation, Midwest Communications, NBC Universal, Qualcomm/MediaFLO, Scripps Television Group, and Tribune. WideOrbit is headquartered in San Francisco, with offices in Dallas, Denver, Seattle, Melbourne and New Delhi.

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