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Midwest Communications Manages 42 Radio Stations with WideOrbit


With WideOrbit's WO Traffic, Midwest Communications Drives Efficiency, Visibility and
Insight Across Its Markets

San Francisco, June 23, 2009 - WideOrbit Inc., the leading provider of business management software for Media, today announced that Midwest Communications is live with 42 radio stations on WO Traffic, the most advanced sales, traffic and billing software in the industry. With all stations on a single system and database, Midwest Communications can now drive efficiencies and streamline operations, while gaining corporate visibility and access across their markets.

Midwest Communications selected WideOrbit to take advantage of the latest technology and benefit from a single traffic system to serve all of their markets.  Prior to implementing WideOrbit, Midwest Communications had individual traffic systems serving each market.  With WideOrbit's WO Traffic, Midwest Communications now leverages "virtual consolidation" of traffic functions and drives greater efficiency, both at the market level and at the corporate office.  In addition, Midwest Communications has streamlined workflow in each of the markets, making vital information more readily available across the company..


"WideOrbit has delivered full access to all of our markets from the corporate office, at the touch of a key. We can more readily monitor the progress of each station, as well as the actions of the sales and traffic staffs," said Paul Rahmlow, Secretary Treasurer of Midwest Communications. "Now there will be countless ways corporate can advise the markets to help them reach their goals."

With WO Traffic, Midwest Communications benefits by unifying advertiser and agency profiles across markets, enabling optimized credit control and collections. Account executives are empowered to place their own orders and, with dramatic shifts in responsibilities, a single traffic manager can control up to six stations.

"WideOrbit is easy to use and our AEs can do so much without relying on other people. With WideOrbit, we better manage preempts and makegoods, including proactive notification to sales - and that results in cleaner billing," said Mary Schiefelbein, Traffic Coordinator of Midwest Communications.

"We're proud to have partnered with Midwest Communications on their successful implementation of WO Traffic," said Eric Mathewson, Founder and CEO of WideOrbit. "Midwest Communications joins the long list of radio broadcasters that WideOrbit serves with our leading sales, traffic and billing solutions."

About Midwest Communications
Midwest Communications owns and operates 42 radio stations in Wisconsin, Michigan, Minnesota, Indiana and Illinois.  The Company got its start in Wausau, Wisconsin, with WRIG, Inc. and the acquisition by the D.E. Wright family of a 1400 KHz, 250 watt AM facility from the Wisconsin Valley Television Corporation. Today, Midwest Communications is still family owned and operated.

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About WideOrbit

WideOrbit is the leading provider of business management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. WideOrbit is used by more than 4,000 television stations, radio stations and cable networks around the globe, managing more than $14 billion in advertising revenue. WideOrbit’s clients include: Astral Media, Corus Entertainment, Entercom Communications, Gannett Co., Hearst Television, Meredith Corporation, Midwest Communications, NBC Universal, Qualcomm/MediaFLO, Scripps Television Group, and Tribune. WideOrbit is headquartered in San Francisco, with offices in Dallas, Denver, Seattle, Melbourne and New Delhi.

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