WideOrbit’s Industry Leading Media
Software Gets a New Look
WideOrbit Announces Newest Version of WO Traffic
and Incredible Momentum with Over 1300 Clients
San Francisco, April 21, 2009 - WideOrbit Inc., the leading provider of business management software for Media today announced WO Traffic 5.0, the latest version of its leading advertising sales, traffic and billing software. Hitting a new milestone in adoption, over 1300 stations and networks around the globe are now live on WideOrbit software.
WideOrbit’s flagship product WO Traffic provides intuitive, flexible tools for order management, schedule preparation and accounting, including multi-station and multi-channel capabilities and real-time reporting. In addition to core capabilities, WO Traffic supports key industry standards including TVB ePort and BXF, as well as a library of other complementary integrations.
With the new 5.0 release, WO Traffic adds significant new functionality, including enhanced, dynamic inventory management with an Inventory Heat Map and Inventory Adjustments, as well as new, innovative support for Alternate Logs. Additionally, WO Traffic 5.0 reveals a new user interface with a fresh, improved look and feel - unified across all WideOrbit products, including the newly launched WO Sales.
WO Traffic is consistently ranked the most recommended sales, traffic and billing software in the industry, based on the Traffic Directors Guild of America (TDGA) independent survey of software satisfaction. Fueled by their continued commitment to provide innovative solutions to the Media industry, WideOrbit is recognized in both the 2008 Deloitte North American Technology Fast 500 and Silicon Valley Technology Fast 50.
“We’re thrilled to have added another 276 new stations and networks as WideOrbit clients in 2008,” said Eric Mathewson, Founder and CEO of WideOrbit. “With the latest version of WO Traffic and the introduction of WO Sales, WideOrbit provides Media companies with a next generation solution that will help them drive revenue, work more effectively and maximize the value of their advertising inventory.”
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About WideOrbit
WideOrbit is the leading provider of business management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. WideOrbit is used by more than 4,000 television stations, radio stations and cable networks around the globe, managing more than $14 billion in advertising revenue. WideOrbit’s clients include: Astral Media, Corus Entertainment, Entercom Communications, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBC Universal, Qualcomm/MediaFLO, Scripps Television Group, and Tribune. WideOrbit is headquartered in San Francisco, with offices in Dallas, Denver, Seattle, Melbourne and New Delhi.
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