WideOrbit Fact Sheet
News Feeds| WideOrbit Makes Media Sales Smarter |
|
WideOrbit Launches WO Sales, Next Generation Sales Management Software In today’s economy, it’s harder than ever for Media companies to make their sales numbers. Stations and networks are turning to CRM and sales tools to make their sales people more effective and drive efficiencies in their sales organization. WideOrbit’s WO Sales was built specifically to meet the needs of Media sales professionals and includes WO CRM for sales and account management, WO Proposal for sales proposals and research, and WO Yield for pricing and inventory optimization. With WO Sales, Media companies will improve their bottom line by reducing costs and errors, drive operational efficiencies, optimize the value of advertising inventory and, ultimately, close more business. “WideOrbit has partnered closely with KSDK through the Beta process for WO Sales,” said Mike Meara, General Sales Manager, KSDK. “We’re thrilled to have CRM, account management, sales proposal and research as a single tool for our sales teams. And better yet, it works seamlessly with our Traffic system from WideOrbit, so we don’t have to worry about integrations.” WO Sales is next generation sales software that’s comprehensive, easy-to-use and web-based - built on the latest technology. It eliminates the inefficiencies of using multiple, non-integrated applications and works natively with WideOrbit’s industry-leading WO Traffic solution for seamless sharing for agencies, advertisers, contacts, revenue, orders and inventory. “Stations and networks are looking for ways to do more with less, make better decisions and add new revenue streams – without adding cost. WO Sales will help them drive efficiencies and sales effectiveness while driving revenue. WideOrbit is paving the way for smarter Media sales operations”, said Eric Mathewson, Founder and CEO of WideOrbit. -####- About WideOrbitWideOrbit is the leading provider of business management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. WideOrbit is used by more than 4,000 television stations, radio stations and cable networks around the globe, managing more than $14 billion in advertising revenue. WideOrbit’s clients include: Astral Media, Corus Entertainment, Entercom Communications, Gannett Co., Hearst Television, Meredith Corporation, Midwest Communications, NBC Universal, Qualcomm/MediaFLO, Scripps Television Group, and Tribune. WideOrbit is headquartered in San Francisco, with offices in Dallas, Denver, Seattle, Melbourne and New Delhi. |
