WideOrbit Grows to Serve 1,200 TV Stations and Networks;
Announces New Board Members

San Francisco, October 28, 2008 – WideOrbit, the leader in Revenue Management systems for the Global Media industry, has received $10 million in growth financing. The series was led by Mayfield Fund, of Menlo Park, California. Other investors include Khosla Ventures, Greycroft Partners and the Hearst Corporation, who have contributed to WideOrbit’s prior rounds of funding. WideOrbit will focus the funds on investing more aggressively in new products and services for their global clients.

WideOrbit drives the business of Advertising by providing Sales, Traffic and Billing software solutions for the global media industry. WideOrbit’s core software product, WO Traffic, manages more than $12 Billion dollars in advertising revenue and is currently implemented by more than 1,200 television stations, radio stations, and cable networks, as well as managing advertising for movie theaters, mobile devices, and digital display networks. WideOrbit software manages the entire business of a sell-side media entity, from receipt of an advertising order, scheduling the programming, optimizing the placement of the commercials, to generating an invoice and managing credit and collections.

"WideOrbit clearly demonstrates the three important success criteria for enterprise companies -- a large unaddressed market, a must-have solution and business model innovation," said Navin Chaddha, Managing Director of Mayfield Fund. "When you combine that with the company's demonstrated customer adoption and a team with deep domain expertise and a commitment to capital efficiency, this was an easy investment decision for us."

WideOrbit clients range from Gannett, Hearst, McGraw Hill, Meredith, NBC, Telemundo, to the Yankees, the Red Sox, Fox Sports Net as well as Qualcomm/MediaFLO, Madison Square Garden and Transit TV. WideOrbit has international presence in many countries including India, Canada, Dubai, the UK, Greece and Mexico.

“We are very excited to have Mayfield Fund join our group of financial investors and we look forward to leveraging their tremendous expertise to further expand our business,” said Eric Mathewson, Founder and CEO of WideOrbit. “Our clients rely upon WideOrbit to be a stable, reliable partner to drive excellence in their business operations. This incremental funding enables us to invest aggressively into our core systems to drive client capabilities and revenue.”

In conjunction with this expansion financing, WideOrbit has added members from the Mayfield Fund to its Board of Directors. Navin Chaddha, Managing Director of Mayfield Fund, has joined the WideOrbit Board of Directors and Rajeev Batra, Venture Partner with Mayfield Fund, will be a Board Observer.

About Mayfield Fund

Mayfield Fund provides "venture capital with impact" by partnering with exceptional individuals to create industry-leading companies in the US, China and India. The firm has over $2.8 billion under management and local teams in the U.S., China and India. Since its founding in 1969, Mayfield has raised 13 funds for the U.S., invested in more than 500 companies, taken more than 100 public, and exited nearly 100 others through mergers and acquisitions.

About Khosla Ventures

Khosla Ventures offers venture assistance, strategic advice and capital to entrepreneurs. The firm helps entrepreneurs extend the potential of their ideas in both traditional venture areas like the Internet, computing, mobile, and silicon technology arenas but also supports breakthrough scientific work in clean technology areas such as bio-refineries for energy and bioplastics, solar, battery and other environmentally friendly technologies. Vinod Khosla was formerly a General Partner at Kleiner Perkins and founder of Sun Microsystems.

About Greycroft Partners

Greycroft Partners is a venture capital partnership formed to invest in promising digital media companies, including both business and consumer-focused ventures. The firm’s $75 million fund includes participation from leading corporate executives around the world.

About The Hearst Corporation

The Hearst Corporation is one of the nation’s largest diversified media companies. Its major interests include magazine, newspaper and business publishing, cable networks, television and radio broadcasting, internet businesses, TV production and distribution, newspaper features distribution and real estate.

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About WideOrbit

WideOrbit is the leading provider of business management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. WideOrbit is used by more than 4,000 television stations, radio stations and cable networks around the globe, managing more than $14 billion in advertising revenue. WideOrbit’s clients include: Astral Media, Corus Entertainment, Entercom Communications, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBC Universal, Qualcomm/MediaFLO, Scripps Television Group, and Tribune. WideOrbit is headquartered in San Francisco, with offices in Dallas, Denver, Seattle, Melbourne and New Delhi.

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