San Francisco, August 19, 2008 – WideOrbit Inc. is pleased to formally announce that Don Durand has joined the company as Director of Program Management and International Sales. With steady, solid growth and an ever increasing global customer base, WideOrbit is continuing to invest in International operations and infrastructure, as well as building fully integrated Program Management functionality.

WideOrbit drives the business of Advertising by providing Sales, Traffic and Billing software solutions for the global media industry. WideOrbit’s core software product, WO Traffic, manages more than $11 Billion dollars in advertising revenue and is currently implemented by more than 1,100 television stations, radio stations, and cable networks, as well as managing advertising for movie theaters, mobile devices, and digital display networks.

Don brings to WideOrbit almost 20 years of ad sales and trafficking experience in the broadcast industry. Most recently, he held the position of Director of Business Development at Pilat Media where he was responsible for managing the global pre-sales team, market and business analysis, and overall product strategy. Prior to Pilat, Don was the Manager of International Business Development at Columbine JDS/Encoda Systems (now Harris/Broadcast Communications).

In his new role with WideOrbit, Don will manage WideOrbit’s Program Management and integration efforts as well as sales teams in Europe and India where WideOrbit is aggressively expanding in these, and other international territories.

"Since WideOrbit came on the scene 9 years ago, their name has been synonymous with technological advancement and excellence. They have earned their place as one of the leading providers of sales, traffic and billing software. I’m excited to now be a part of the team and help media companies worldwide see the advantages in WideOrbit’s software solutions," says Don Durand.

"For the past several years, WideOrbit has experienced explosive growth internationally. Customers like Adlabs Radio in India, Ajman Independent Studios in Dubai , Astral Radio in Montreal, Corus Television and Radio Canada, Mexicanal and the Toronto Maple Leafs and Raptors Network have contributed to our international expansion. We have known Don Durand for many years and always thought highly of him. By hiring Don, we’re positioning ourselves to continue with our geographic expansion, while also providing Program Management functionality to better deliver an end-to-end solution for our customers," stated Eric Mathewson, Founder and CEO of WideOrbit.

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About WideOrbit

WideOrbit is the leading provider of business management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. WideOrbit is used by more than 4,000 television stations, radio stations and cable networks around the globe, managing more than $14 billion in advertising revenue. WideOrbit’s clients include: Astral Media, Corus Entertainment, Entercom Communications, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBC Universal, Qualcomm/MediaFLO, Scripps Television Group, and Tribune. WideOrbit is headquartered in San Francisco, with offices in Dallas, Denver, Seattle, Melbourne and New Delhi.

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