Seamless End-to-End Connectivity between Sales Organization, Traffic Department and Agencies

(NEW YORK, March 26, 2008) – DDS MediaOcean and WideOrbit are pleased to announce the first-ever cooperative integration between station traffic and media sales. The two companies have successfully completed an ambitious project to fully integrate their respective sales, order management and traffic applications—the MediaOcean media sales system and the WideOrbit traffic system.

“This was a huge undertaking for both companies,” said Harvey Kent, Chief Media Strategist at DDS and DDS MediaOcean. “Dedicated integration teams worked together to conceptualize, design, program and test the systems. It is a pleasure to work with WideOrbit. Like DDS MediaOcean, this is an organization that aspires to and achieves professional excellence. We look forward to more of our joint customers taking advantage of this new integration between WideOrbit and MediaOcean.”

The success of this project represents the completion of the goal to provide seamless, bi-directional business processes for the spot television industry. The integration
includes two-way, XML- based, electronic transactions for every business process with both systems in real-time. And, since MediaOcean communicates electronically with media buying systems using the DARE protocols, the MediaOcean-WideOrbit integration achieves complete, end-to-end synchronization between station traffic, media sales and media buying systems.

The DDS MediaOcean and WideOrbit systems are deployed in this fully integrated mode at NBC Universal, which participated in user acceptance testing.

“We understand the substantial benefits that tightly integrated systems provide to our customers and we are happy to dedicate the resources to work with MediaOcean and NBC in this effort,” stated Eric Mathewson, Founder and CEO at WideOrbit. “MediaOcean, the leading media sales and agency system worldwide, is a very professional and technically advanced organization. Our combined strengths allowed timely successful completion of this complex, customer-focused project.”

"DDS MediaOcean and WideOrbit have delivered a well integrated sales & traffic platform,” said Katie Curtis, NBCU SVP of Ad Sales Technology. “We have deployed at two of our stations, and will aggressively roll out to all our NBC O&O's by year-end. This integrated solution will enable us to improve service levels provided to our advertising agency customers."

Kent added, “The result has been a flawless migration for NBC Universal.”

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About WideOrbit

WideOrbit is the leading provider of business management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. WideOrbit is used by more than 4,000 television stations, radio stations and cable networks around the globe, managing more than $14 billion in advertising revenue. WideOrbit’s clients include: Astral Media, Corus Entertainment, Entercom Communications, Gannett Co., Hearst Television, Meredith Corporation, Midwest Communications, NBC Universal, Qualcomm/MediaFLO, Scripps Television Group, and Tribune. WideOrbit is headquartered in San Francisco, with offices in Dallas, Denver, Seattle, Melbourne and New Delhi.

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