WideOrbit Fact Sheet
News Feeds| NBC and Telemundo Choose WideOrbit’s WO Traffic advertising infrastructure Software |
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(San Francisco, CA April 13, 2007) – NBCU has chosen WideOrbit’s WO Traffic to replace its current Traffic, Sales and Billing systems. WO Traffic will be installed over the next year at all the NBC and Telemundo owned stations. WideOrbit, the leading Sales, Traffic and Billing software solution for the media industry in North America and growing worldwide, is currently implemented by 750+ television stations, radio stations, cable networks, movie theaters, mobile, and digital displays. WO Traffic is the largest installed TV Sales, Traffic and Billing system in North America. “NBCU is working hard to reposition our backbone advertising systems for the future,” states Kurt Rao, Vice President, Ad Sales & Fulfillment Systems at NBC Universal. “We are looking forward to the installation of WideOrbit at our owned stations.” “We are thrilled NBCU Telemundo has chosen WideOrbit,” said Eric Mathewson, Founder and CEO of WideOrbit. “NBCU is joining a long list of industry leading Broadcasters in adopting the WideOrbit advertising infrastructure platform. To arrange an appointment to see a demonstration of WideOrbit software, please contact Mike Zinsmeister, Director of Sales for WideOrbit, at (404) 378-3381 or mzinsmeister@wideorbit.com. |
