WideOrbit makes advertising more valuable for media companies, their advertisers and the audiences they engage.

Installed in more than 1300 stations and networks around the globe

WideOrbit manages more than $12 billion of annual advertising revenue

WideOrbit is the #1 deployed system for ABC, CBS, NBC, FOX, CW and Telemundo affiliates (As measured by households).

WideOrbit is ranked the most responsive and recommended provider of sales, traffic and billing software in the industry.*

* Based on the Traffic Directors Guild of America (TDGA) independent survey of software satisfaction.

Headquarters in
San Francisco, CA

Offices in Seattle,
Denver, London and
New Delhi, India

Beginnings

WideOrbit was founded in July 1999 after Eric Mathewson recognized antiquated software in the media industry was hampering the ability of media outlets to operate efficiently. Near monopolies in the industry had effectively limited technological innovation and the primary legacy software in the industry at that time hadn't had a meaningful update since the 1970s.

In late 1999 and early 2000, WideOrbit met with key broadcast group executives while in initial product design to ascertain current and future needs in order to build a traffic solution that would fulfill present needs and have the ability to expand for future requirements. As a result, WideOrbit has built the most technologically advanced system available and includes many innovative features not offered by competitive systems.

Today: Driving the Business of Advertising

WideOrbit has become the fastest growing traffic software company in America. Why? Because our system is built using the latest hardware/software technology, we have the highest level of customer satisfaction among all of the traffic systems available (TDGA survey 2008), and we are committed to providing the highest level of Customer Service in the industry.

WideOrbit has been designed to improve the efficiency and productivity of your Sales Department, Traffic Department, Business Office, General Managers, and your corporate office. Reporting for a single station, cluster or the entire group saves time and is standardized. The electronic flow of orders from Sales to Traffic reduces data entry in traffic by as much as 80%. Electronic communication to and from all departments greatly increases communication and reduces errors.