Premium Ad Exchange and Supply Side Platform
WO Programmatic Digital enables programmatic sales of display, mobile, video, native and streaming audio inventory. Our solution helps publishers optimize yields by creating a fair marketplace for buyers and sellers and eliminating inefficient, silo-based trading.
Optimize yield across digital media types
Automatic Yield Optimization
Maximize the value of every impression with holistic, real-time optimization.
Reach all demand sources through one platform. Optimize ROI per impression.
Specify arrangements with advertisers or agencies to lower internal order management.
Advertiser and Creative Management
Approve and reject advertisers from the dashboard. Filter by category, bid level and buyer. View and approve creative submissions.
Real-Time Dashboard and Reporting
Access data and insights from a comprehensive dashboard.
Optimized Floor Pricing
Use historical data, including date, time and audience behavior, to optimize inventory by audience segment.
Integrate with WideOrbit’s WO Streaming digital audio platform and WO Digital Hub ad ops solution to enable sales of direct display, video, mobile and digital audio inventory through one platform.
- Create an automatic floor price in real-time for every single ad impression
- Set floor price on an impression by impression basis
- Maximize CPM for highest value impressions and fill rates with accurate, granular pricing
- Offer impressions in parallel to multiple buyers with differing priorities
- Allow buyers to make strong bids for the impressions they value most
- Deliver campaigns with Deal ID across media — display, mobile, VOD, digital video, TV, audio
- Optimize across a pool of channel-agnostic inventory
- Unify audiences across channels and devices with Nielsen DAR targeting