Specifically tailored to meet the needs of the radio industry
With today’s challenges in the Radio business, you need to build higher revenue and profits, but at lower costs and with a smaller staff than ever before. That means consolidating operations, streamlining workflow and ensuring you have the latest technology to help you be efficient and effective.
Make Your Radio Operations More Intelligent
WO Traffic for Radio is scalable, enterprise-wide radio traffic software that enables radio broadcasters to manage multiple stations, markets and groups from a single system. It includes real-time, flexible reporting that delivers extraordinary visibility and control at all levels of your business.
Streamline Your Radio Operations
WO Traffic for Radio enables you to run your stations and groups more efficiently and effectively.
- Reduce costs and streamline operations
- Optimize revenue and inventory value
- Make better decisions
WO Traffic for Radio is designed for every configuration from single stations to multi-station or multi-location broadcast groups. WO Traffic for Radio is a complete Sales, Traffic and Billing solution fully equipped for EC, EI, HD Radio, Real-Time Inventory or Web.
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- Ability to easily identify low priority and/or movable inventory in oversold situations
- Track inventory for spots of any length
- Station defined parameters allows systems to schedule, reschedule and maximize inventory usage by constantly shuffling all sold inventory to ensure highest yield potential
- Ability to define and track non-broadcast inventory such as on-air mentions, production costs, etc.
- Reschedule, preempt or makegood multiple spots efficiently with Windows® right-click functionality
- Automated email notification to Sales for preempted spots
- Dynamic Placer continually optimize spot placement based on user-defined parameters
- Electronic submission of orders from AE to sales management for approval. Approved orders flow electronically to traffic, reducing errors and traffic data entry up to 80%
- Automated notification and approval of makegoods and preempted spots
- Electronic invoicing saves time, postage and printed forms
- Client credit limits are electronically controlled including email warnings or credit stop notifications
- AE’s security controlled access to their own Aging, Orders, Revenue, Invoices, and Pacing to Budget Reports gives them the tools needed to make better decisions and more money
- Users can design and customize reports on the fly, save for future use and share with others
- All reports are in real-time and easily exported
- Comprehensive year-to-year rate, revenue and inventory comparisons Customized reports automatically emailed daily. Each report is personalized with data specific for each user including Revenue, Pacing, Aging, AE Budget, Inventory, Pre-empted Spots and more.
- Manage Spot and Digital advertising together on a single order—from order entry through to invoicing and reconciliation
- Order Entry App allows busy Sales professionals to draft and submit new orders from their tablet device in an easy to use format without being tied to their workstation or laptop computer. Orders are securely transmitted through WO Central to WO Traffic for approval and processing.
Built by Media Professionals,
for Media Professionals
- Multi-station, multi-channel and multi-platform
- Insight across platforms, markets, stations and groups
- Key industry standards and integrations