WO Traffic for Radio

/Radio Traffic, Revenue Management & Billing Software





Complete Sales, Traffic and Billing solution fully equipped for EC, EI, HD Radio, Real-Time Inventory or Web

Specifically tailored to meet the needs of the radio industry

With today’s challenges in the Radio business, you need to build higher revenue and profits, but at lower costs and with a smaller staff than ever before. That means consolidating operations, streamlining workflow and ensuring you have the latest technology to help you be efficient and effective.

Make Your Radio Operations More Intelligent

WO Traffic for Radio is scalable, enterprise-wide radio traffic software that enables radio broadcasters to manage multiple stations, markets and groups from a single system. It includes real-time, flexible reporting that delivers extraordinary visibility and control at all levels of your business.

Streamline Your Radio Operations

WO Traffic for Radio enables you to run your stations and groups more efficiently and effectively.

  • Reduce costs and streamline operations
  • Optimize revenue and inventory value
  • Make better decisions

WO Traffic for Radio is designed for every configuration from single stations to multi-station or multi-location broadcast groups. WO Traffic for Radio is a complete Sales, Traffic and Billing solution fully equipped for EC, EI, HD Radio, Real-Time Inventory or Web.

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  • Optimize spot placement with a configurable placement engine
  • Simplify log editing with configurable log views and drag-and-drop spot movement
  • Efficiently schedule formats across properties, plus on-the-fly editing
  • Fill unsold inventory with bonus and promotional automated functionality

  • Intelligently manage revenue and inventory across stations, channels and platforms
  • Streamline order entry and management, including Electronic Contract Import and iPad order entry
  • Proactively manage preempts and makegoods with automated email notifications

  • Streamline Accounts Receivable processes, including credit management, invoicing, aging, payments and month-end reporting
  • Successfully manage credit limits and credit stops for advertisers and agencies
  • Manage credit by properties or hubbed regionally or centrally
  • Effectively manage cash and collections with interactive aging and cash in advance functionality
  • Import Lockbox payments for quicker payment processing

  • Utilize comprehensive access to information across all platforms in easy-to-understand reports
  • Make better decisions with easy access to real-time information on inventory, revenue, pacing and projected revenue
  • Begin your day with a snapshot of your business with the user-defined Morning Edge® Report delivered each morning by email

The WO View order entry app allows busy Sales professionals to submit new orders to WO Traffic from their tablet device in an easy-to-use format.

  • Book new orders quickly and easily—even from the client’s office!
  • Draft orders in offline mode and submit when Wi-Fi connected
  • Submit orders securely through WO Central to WO Traffic

The Internet Orders module allows users to manage both airtime and digital advertising together in one system. WO Traffic is the only traffic system that has this functionality and a two-way integration with Google’s DFP Premium.

The Internet Orders module allows you to:

  • Order, report and bill internet advertising in WO Traffic
  • Use alternate approval routing for internet orders
  • Utilize online advertising industry standard billing practices


  • Two-way integration with Google’s DFP Premium
  • Simplified workflow – one system for Spot and internet order management
  • Enhanced internet revenue reporting capabilities
  • Consolidated Spot and internet contracts and invoice summary
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  • Standard integrations to more than 40 automation systems
  • Television: Live Log integration to support same-day changes, real-time reconciliation, and automated dub and purge transactions
  • Radio: Live integration with WO Automation for Radio to support same-day changes, real-time reconciliation, and automated dub and purge transactions
  • Full EDI capabilities, including EC, EC change and EI
  • Full integration with WO Program for program scheduling and asset management
  • Bi-directional interfaces with other Program Management systems
  • Full integration with WO Media Sales for the industry’s only integrated traffic, sales and proposal system
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Why WideOrbit?

Built by Media Professionals,
for Media Professionals


  • Multi-station, multi-channel and multi-platform
  • Insight across platforms, markets, stations and groups
  • Key industry standards and integrations

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