Podcast Management and Monetization Platform

WO On Demand makes it simple to manage, monetize and measure the reach of on-demand audio content like podcasts. Our solution includes everything audio publishers need to drive revenue and distribute podcast files on any device, including dynamic insertion of targeted advertising and digital-quality metrics for content performance and ad delivery.

Enhance the revenue potential of every episode

Analytics
Report content performance on impressions by time period, network, producer and episode. Receive detailed ad delivery metrics via integration with WideOrbit’s WO Streaming digital audio platform.

Integration
Work with best of breed applications and systems. Integrate with business rules, metadata and APIs.

CMS
Update podcast intros, promos and sponsorships in multiple files with a single command.

Syndication
Syndicate content automatically to multiple distribution sources with unique profiles.

Programmatic Ad Marketplace
Run ads sold by your team or leverage our sales network and programmatic advertising platform.

Advanced Targeting
Deliver relevant advertising to targeted audiences across episodes and devices.

Multiple Ad Types
Automatically stitch pre-roll, mid-roll and post-roll ads into content.

Streamline file management and distribution

  • Update podcast intros, promos and sponsorships in multiple files with a single command
  • Syndicate content automatically to multiple distribution sources with unique profiles
  • Schedule, track and analyze episode performance
Monetize audio content with dynamic ad insertion

  • Automatically stitch pre-roll, mid-roll and post-roll ads into content
  • Deliver relevant advertising to targeted audiences across episodes and devices
  • Run ads sold by your team or leverage our sales network and programmatic advertising platform
Understand which content is most valued by audiences and advertisers

  • Report content performance on impressions by time period, network, producer and episode
  • Receive detailed advertising delivery metrics via integration with WideOrbit’s WO Streaming digital audio platform
  • Grow revenue by optimizing CPMs and meeting advertiser goals with “listen later” and “listen now” targeting

“Publishing shows online with WO On Demand has exceeded KCRW’s expectations in terms of ease in managing our content online and the sponsorship strategies we wanted to put in place.”

— Anil Dewan, Director of New Media, KCRW