Advanced Media Analytics Solution
WideOrbit provides the most powerful suite of advertising management solutions for Media companies. At the core, WO Traffic and WO Media Sales deliver comprehensive, flexible reporting that provides unprecedented visibility and control at all levels of your business. Elevating data analysis to a new level, WO Analytics is a dynamic and robust media analytics diagnostic solution designed to deliver a deeper examination of your operations, that will allow you to access and leverage the full power of all your information.
WO Analytics allows you to:
- Improve inventory control, pricing and customer service with a dynamic understanding of commercial time utilization
- Maintain a high-level view of your business with the flexibility to drill down into the most granular data at the station level
- Liberate staff from time-consuming report generation so they can concentrate on their core competencies
- Quickly and easily access all of your dashboards via the web with your PC, Mac or tablet
WO Analytics will give you new insights into your operations to rapidly identify business opportunities, improve pricing, streamline operations and increase forecasting accuracy.
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Making the right decisions to ensure your business runs more efficiently and profitably is your job. Giving you the information you need to make those decisions is ours. With our dynamic dashboards, you will be able to start telling new stories about your data:
- Profit Opportunities: See data in a quick and clean format that allows you to view trends, outliers and identify areas of underperformance
- Lost Revenue: Look for patterns across accounts, stations, or AEs to pinpoint root causes that create opportunities for education, training or guidance
- Inefficient Operations: Review spot churn data at the most granular level to see how long money has been sitting outside of reported revenue
- Better Reporting: Increase your market awareness with multi-dimensional pacing charts by AE, product category, region and ahost of other metrics
WO Analytics is a turnkey Business Analytics solution that allows WideOrbit clients to unlock new business opportunities by providing new insight into outliers, spreads and trends in a timely manner. Using cutting-edge visual techniques and scalable modern technology, WO Analytics delivers a powerful yet cost-effective solution that includes:
- An analytics-friendly, performance-tuned, broadcast-specific Data Mart
- All back-end tools and scripts necessary to manage and load data
- Synchronized updates when WideOrbit products are updated with new releases—no waiting or additional consulting fees
- Prebuilt dashboards that will give you unprecedented insight into your business
- WO Data Explorer: A cutting-edge authoring tool that allows business users to create or revise any dashboard
For each WO Analytics client, a data warehouse is created to collect data from all of your transactional systems. WideOrbit maintains the scripts for its products so no changes are needed on the client side when product versions change, and tools are provided to include data from other business-critical systems, including any third party system.
WO Analytics is the only analytics solution for the media industry guaranteed to work with every release of your WideOrbit products and will provide unparallelled business value.
WO Analytics is built by broadcast and Business Intelligence (BI) experts who understand broadcast logic and your core transactional systems. We know the key information that you need to run your stations and markets more efficiently and profitably, and WO Analytics can deliver it faster and better than any other BI solution in the industry.
- Get all the information you need in one place
- Utilize built-in dashboards or create your own
- Access dashboards via the web with your PC, Mac or tablet
- Start with a high-level summary view then drill into the details
Find The Needles in Your Haystack
Access and leverage the full power of your information
- Optimize the profitability of your business by visually identifying patterns of success and failure across all of your properties.
- Improve inventory control, pricing and customer service with a dynamic understanding of commercial time utilization.
- Maintain a high-level view of your business with the flexibility to drill down into the most granular data at the station level.
- Liberate staff from time-consuming report generation so they can concentrate on their core competencies.
- Quickly and easily access all of your dashboards with any web-enabled device—including tablets.