WideOrbit Acquires Google Radio Automation

WideOrbit Announces Acquisition of Assets of Google’s Radio Automation Business for Complete Solution for Radio Broadcasters

San Francisco, August 5th, 2009 - WideOrbit Inc., the leading provider of business management software for Media companies, today announced the acquisition of the assets of Google’s radio automation business, including Google Radio Automation, Maestro and SS32 automation products. By including Google Radio Automation in its product suite, WideOrbit now provides a comprehensive business solution for radio broadcasters.

“The acquisition of Google Radio Automation is key to WideOrbit’s strategy to expand our product offering and deliver the most advanced and comprehensive solution to radio broadcasters,” said Eric Mathewson, Founder and CEO of WideOrbit. “This acquisition greatly benefits WideOrbit radio customers and Google’s radio automation customers alike. We welcome the Google Radio Automation employees, customers and partners to the WideOrbit family.”

WideOrbit is the industry’s fastest growing provider of traffic, revenue management and billing software for radio broadcasters with its WO Traffic solution. With the acquisition of Google Radio Automation, WideOrbit now offers the most complete, state-of-the-art, business solution for radio broadcasters — including traffic, revenue management, billing and automation. The 3,600 Google Radio Automation customers around the globe will now be able to expand their automation system to work seamlessly with WideOrbit’s WO Traffic for end-to-end operations.

“We are pleased that WideOrbit will be able to take advantage of Google’s radio automation technology as they continue to develop their business,” said Jim Woods, Director of Product Management at Google. “We are confident that WideOrbit will make every effort to improve the technology and serve existing customers at the highest possible level.”

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    About WideOrbit WideOrbit ( www.wideorbit.com ) is the leader in premium broadcast technology and the largest sell-side processor of premium advertising in the world, cove ring the broadest assortment of media. WideOrbit is committed to helping media companies manage their a dvertising business more efficiently and profitably , from proposal to receipt of cash, across all media platforms via any sales method, from direct sold to programmatic. WideOrbit software manages more than $30 billion in annual ad spending. WideOrbit has been providing trusted solutions to the media indus try since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2, 900 Television stations, Radio stations and Media Networks around the globe use WideOrbit Traffic sof tware and another 3,200+ stations operate on WideOrbit Radio Automation platforms. Clients inclu de: Bell Media (Canada), Canal+ (France), Corus Entertainment (Canada), DirecTV, Entercom Communica tions, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, NBCUniversal, Orange (France), Rogers Communications (Canada), Scripps Television Group, Time Inc., Tribune, Yankee Entertainment Sports, Univision , Viacom and more than 300 other major media organiza tions. WideOrbit is headquartered in San Francisco, with offices in Sea ttle; New York; Denver; Dallas; Vancouver, WA; Birmingham, AL; Agawam, MA; London, UK: Paris, Fran ce; and Gothenburg, Sweden.


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