WideOrbit Announces Acquisition of Assets of Google’s Radio Automation Business for Complete Solution for Radio Broadcasters
San Francisco, August 5th, 2009 - WideOrbit Inc., the leading provider of business management software for Media companies, today announced the acquisition of the assets of Google’s radio automation business, including Google Radio Automation, Maestro and SS32 automation products. By including Google Radio Automation in its product suite, WideOrbit now provides a comprehensive business solution for radio broadcasters.
“The acquisition of Google Radio Automation is key to WideOrbit’s strategy to expand our product offering and deliver the most advanced and comprehensive solution to radio broadcasters,” said Eric Mathewson, Founder and CEO of WideOrbit. “This acquisition greatly benefits WideOrbit radio customers and Google’s radio automation customers alike. We welcome the Google Radio Automation employees, customers and partners to the WideOrbit family.”
WideOrbit is the industry’s fastest growing provider of traffic, revenue management and billing software for radio broadcasters with its WO Traffic solution. With the acquisition of Google Radio Automation, WideOrbit now offers the most complete, state-of-the-art, business solution for radio broadcasters — including traffic, revenue management, billing and automation. The 3,600 Google Radio Automation customers around the globe will now be able to expand their automation system to work seamlessly with WideOrbit’s WO Traffic for end-to-end operations.
“We are pleased that WideOrbit will be able to take advantage of Google’s radio automation technology as they continue to develop their business,” said Jim Woods, Director of Product Management at Google. “We are confident that WideOrbit will make every effort to improve the technology and serve existing customers at the highest possible level.”