Townsquare to deploy WideOrbit software for traffic, digital audio streaming and business intelligence across its portfolio of 310 stations
SAN FRANCISCO, August 22, 2016 — WideOrbit Inc., the leading provider of advertising management software for media companies, said today that Townsquare Media, Inc. (“Townsquare”) will deploy WideOrbit’s WO Traffic platform at all 310 of its radio stations. In addition, Townsquare plans to implement WideOrbit’s WO Traffic – Digital Orders to manage its audio streaming and web site advertising, WO Streaming for audio streaming operations and WO Analytics for business intelligence.
Townsquare’s installation of WO Traffic will be WideOrbit’s largest-ever deployment of its traffic platform at a single radio station group. Townsquare is the third largest owner of radio stations in the United States by number of radio stations owned. In addition to its portfolio of 310 radio stations and 325 local web sites in 66 U.S. media markets, the company operates approximately 550 live events, a digital marketing company and one of the nation’s largest digital advertising networks.
The selection of WideOrbit is the culmination of a multiyear company initiative by Townsquare to standardize radio and digital audio advertising operations across its entire portfolio.
“WideOrbit gives our stations the very best tools and resources for growing their businesses, increasing their listenership and serving clients,” said Stuart Rosenstein, executive vice president and chief financial officer at Townsquare.
Mr. Rosenstein continued, “Standardizing on WideOrbit will simplify our business from top to bottom. We will be able to manage the ad sales of our portfolio from one database rather than the 66 we use today. We expect that working with WideOrbit will help us improve business efficiency and Sarbanes-Oxley compliance and identify new opportunities to enhance ROI.”
“It’s obvious that a project of this scale and ambition is a huge commitment for any station group, so we are honored that Townsquare has selected us to be its partner for advertising, digital audio and business intelligence,” said Eric R. Mathewson, founder and chief executive officer, WideOrbit. “By moving its 310 radio stations to a unified technology stack, Townsquare will improve its ability to control day-to-day operations, expand revenue opportunities on digital platforms, and find new ways to enhance the company’s bottom line.”
WideOrbit is the leading provider of advertising management technology for cable networks, local television stations and radio stations. More than 3,000 broadcasters and networks leverage WideOrbit solutions to streamline operations, maximize revenue from traditional, digital and programmatic channels, and extend their business across distribution platforms. Our clients include Entercom Communications, Entravision Communications Corporation, Fox Sports, Gray Television, Inc., Meredith Corporation, NBCUniversal, The E.W. Scripps Co. and Tribune Media. WideOrbit is headquartered in San Francisco with offices across the United States as well as in London, Paris and Gothenburg, Sweden.
About Townsquare Media, Inc.
Townsquare is a media, entertainment and digital marketing solutions company principally focused on small and mid-sized markets across the U.S. Our assets include 310 radio stations and more than 325 local websites in 66 U.S. markets, approximately 550 live events with nearly 18 million attendees each year in the U.S. and Canada, a digital marketing solutions company serving approximately 8,000 small to medium sized businesses, and one of the largest digital advertising networks focused on music and entertainment reaching more than 60 million unique visitors each month. Our brands include iconic local media assets such as WYRK, KLAQ, K2 and NJ101.5; acclaimed music festivals such as Mountain Jam, WE Fest and the Taste of Country Music Festival; unique touring lifestyle and entertainment events such as the America on Tap craft beer festival series, the Insane Inflatable 5K obstacle race series and North American Midway Entertainment, North America’s largest mobile amusement company; and leading tastemaker music and entertainment owned and affiliated websites such as XXL.com, TasteofCountry.com, Loudwire.com, JustJared.com and BrooklynVegan.com. For additional information, please visit www.townsquaremedia.com.
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