WO Traffic

WideOrbit’s Traffic & Billing solution is the perfect sales and operations backbone to manage, execute and optimize ad sales from any media type or sales channel. Seamless integration with other WideOrbit software means stations can drive efficient workflows and maximize revenue from a single, unified platform.

The broadcast industry standard for content and ad management

Centralized Ad Operations

Control materials, instructions, credit and aging across orders and properties. Share advertiser and agency profiles across sales, operations and finance.

Placer Engine

Make the most from ad inventory by optimizing spot placement on user-controlled parameters with our dynamic placer engine.

Programmatic Ad Marketplace

Open a sales channel within WO Traffic to access offers directly from brands and agencies with optional WO Programmatic TV integration.

Spot & Log Management

Manage spots and logs with flexible view, planner, grid and calendar tools. Partially unfinalize logs to make day-of-air changes for programs.

Revenue Collection

Securely manage electronic payments and import bank account information from any browser with optional WO Payments Suite integration.

Digital Ad Management

Manage, invoice and report on traditional and digital advertising together in one system by adding WO Traffic Digital Orders.

Robust Reporting

Increase business control with real-time reporting on inventory, revenue and pacing.

Extensive Integrations

Extend the power of WO Traffic with integrated WideOrbit solutions including business intelligence, sales proposals, on-air automation and much more.

TV Broadcasters

Want more information on WO Traffic for TV?

Download Now

Radio Broadcasters

Want more information on WO Traffic for Radio?

Download Now