Broadcast TV Solutions

Broadcasters face a fast-moving, multi-platform media landscape that requires business flexibility.

Built for the ever-changing advertising business, WideOrbit is a nimble, comprehensive platform for stations to sell, manage and optimize advertising.

Streamline ad operations and maximize revenue from one platform.

Unify operations

WO Traffic empowers stations to scale and optimize ad campaigns and ensure accurate information flow across an unlimited number of stations with scale and efficiency.

Discover new demand

WO Programmatic TV opens an incremental sales channel that generates new demand and competition while driving healthy ROI from existing lines of business.

Make smarter business decisions

Leverage a centralized system of record for transparent revenue reporting in WO Traffic with insights on linear and digital inventory and revenue pacing.

Traffic and billing management

WO Traffic is the broadcast TV industry's most widely-installed end-to-end ad sales and operations solution, making it easy to manage, execute and optimize ad sales for any media type. Media companies can unite on a shared technology foundation with integrated solutions for driving efficiency, reducing costs and maximizing revenue.
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Optional Integrated Solutions

Programmatic TV advertising

WO Programmatic TV automates time-consuming processes and brings in new demand for station ad inventory. With a diverse set of programmatic sales solutions–including Open Marketplace, Private Marketplace, Direct and Direct Response–WO Programmatic TV can satisfy any station group's business requirements.

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Business intelligence

WO Analytics delivers actionable insights from traffic data, bringing together your transactional and media outlet data to improve pricing, revenue and sales performance. It’s the only business intelligence solution that can aggregate data from both internal and external systems to analyze business performance, risk management and opportunities.

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Sales operations and proposal management

WO Media Sales empowers TV sales teams to build proposals with a full suite of tools leveraging real-time account information, inventory availability, and audience research and delivery metrics. Integration with WO Traffic extends data consistency across linear and digital.

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Programming and rights management

WO Program manages content across platforms from production and acquisition through rights, scheduling and transmission. Integrate WO Program with WO Traffic or your in-house business management solutions to simplify workflow and share rich data across the organization.

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TV Station Groups Running On WideOrbit

What can we do for your TV business?

WideOrbit solutions can help your station drive more value from existing business and enjoy the operational flexibility to pursue new opportunities. Let's talk.

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