Integration with Counterpoint Software automates network and barter ad process for stations running WideOrbit’s traffic platform
SAN FRANCISCO, Calif., September 21, 2016 — WideOrbit Inc., the leading provider of advertising management software for media companies, introduced Radio Interchange, an automated solution for managing network and barter advertising at stations running WideOrbit’s widely-deployed WO Traffic platform and Counterpoint Software for log information and certificate of performance submission.
Radio Interchange eliminates the manual steps of the network and barter ad process, including order entry, order revisions, creative copy, copy instructions, and affidavit completion.
Additional benefits for traffic and sales teams include the ability to use WO Traffic as a definitive system of record for a station’s advertising business, improved research capabilities and greater assurance of network contract compliance.
Radio Interchange is the result of a multi-year project to integrate Counterpoint Software and WideOrbit’s WO Traffic platform. Counterpoint Software’s system is the scheduling and affidavit system for many large radio network and barter providers, including Westwood One and United Stations, and is used to deliver ads to more than 9,000 network affiliate radio stations.
“The launch of Radio Interchange directly connects to our mission of making it easier for our clients to buy and sell advertising,” said Eric R. Mathewson, founder and CEO of WideOrbit. “Networks and stations alike will benefit from the reductions in complexity and manual work that have been endemic to managing network and barter spots. We will continue to identify and develop products and extensions that help our clients grow their bottom lines.”
WideOrbit is the leading provider of advertising management technology for cable networks, local television stations and radio stations. More than 3,000 broadcasters and networks leverage WideOrbit solutions to streamline operations, maximize revenue from traditional, digital and programmatic channels, and extend their business across distribution platforms. Our clients include Entercom Communications, Entravision Communications Corporation, Fox Sports, Gray Television, Inc., Meredith Corporation, NBCUniversal, The E.W. Scripps Co. and Tribune Media. WideOrbit is headquartered in San Francisco with offices across the United States as well as in London, Paris and Gothenburg, Sweden.
About Counterpoint Software
Counterpoint Software’s end-to-end radio network solution provides a foundation for network operations that encompass airtime sales, commercial scheduling, log generation, billing, receivables, affiliate management, and proof of performance. More than 9,000 network affiliate radio stations use Counterpoint software to traffic over 3 million airtime spots per week, deliver log information and submit certificates of performance. In addition, Counterpoint Software manages over 4,000 live sports events each year, including Major League Baseball, NCAA Basketball, College and NFL Football, NASCAR, Soccer, NHL and Golf.
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