Why WideOrbit
- Built by media professionals, for media professionals
- Multi-station, multi-channel and multi-platform
- Insight across platforms, markets, stations and groups
- Key industry standards and integrations
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Powering intelligent television operations with the leading traffic software on the market.
- Reduce costs and streamline operations
- Make better decisions
- Optimize revenue and inventory value
- Expand to new channels and mediums
Make your media operations more intelligent
WO Traffic is the media industry's most advanced traffic, revenue management and billing software. WO Traffic enables companies to manage multiple stations, channels and networks, as well as multiple mediums - including TV, radio, cable, digital display and mobile - from a single system. WO Traffic enables you to run your business more efficiently and effectively.
Click below to learn more about WO Traffic:
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Traffic:
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- Optimize spot placement with a configurable placement engine
- Simplify log editing with user-configurable log views and drag-and-drop spot movement
- Quickly and efficiently schedule formats, including on-the-fly editing and format sharing across stations
- Intelligently fill unsold inventory with automated bonus and promotional auto-fill functionality
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Revenue management:
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- Dynamically analyze revenue by agency, advertiser and account executive, including year-to-year pacing and comparisons
- Intelligently manage revenue and inventory across stations, channels and platforms
- Streamline order entry and management, including EC and EC change
- Proactively manage preempts and makegoods with automated email notifications
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Accounting:
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- Streamline end-to-end accounts receivable, including invoicing, credit management, aging, payments and month-end reporting
- Proactively manage credit limits and credit stops for advertisers and agencies by station or consolidated across stations
- Effectively manage cash and collections with interactive aging and cash in advance functionality
- Simplify payment processing, including lockbox imports
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Reporting:
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- Gain insight into your business with unprecedented access to information across all platforms, stations and groups
- Make better decisions with easy access to real-time information on pending, inventory, revenue, pacing and base rate—at summary or detailed level
- Start your day with a snapshot of your business with the user-defined Morning Edge® Report delivered each morning by email
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Industry standards and integrations:
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- Support for TVB ePort and BXF LiveLog
- Standard integrations to more than 40 automation systems
- Full EDI capabilities, including EC, EC change, and EI
- Bi-directional integrations with program management systems
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