Cable MSO and Interconnect Sales, Traffic and Billing Software
Why WideOrbit:
- Built by media professionals, for media professionals
- The most frequently-selected provider of sales, traffic and billing solutions in the U.S.
- End-to-end solution for sales, traffic and billing, built and supported by media professionals that know your business
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Make your operations more intelligent.
You need to manage more networks than ever before, build higher revenue and profits, but at lower costs and with a smaller staff than ever before. That means consolidating operations, streamlining workflow and ensuring you have the latest technology to help you be efficient and effective.
WO Traffic for Cable Operations is a scalable, enterprise-wide solution that enables you to manage multiple networks and headends, as well as multiple mediums, from a single system. It includes real-time, flexible reporting that delivers extraordinary visibility into inventory and drive the most revenue from each spot.
Streamline your operations
With WO Traffic for Cable Operations you will:
- Reduce costs and streamline operations
- Define your broadcast day: Midnight to Midnight not required!
- Electronically load third party program schedules
- Minimize lost revenue by intelligent management of insertion windows
Click below to learn more about WO Traffic for Cable Operators:
- Traffic:
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- Optimize spot placement with a configurable placement engine
- Simplify log editing with user-configurable log views and drag-and-drop spot movement
- Quickly and efficiently schedule formats, including on-the-fly editing and format sharing across stations
- Intelligently fill unsold inventory with automated bonus and promotional auto-fill functionality
- Revenue management:
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- Dynamically analyze revenue by agency, advertiser and account executive, including year-to-year pacing and comparisons
- Intelligently manage revenue and inventory across stations, channels and platforms
- Streamline order entry and management, including EC and EC change
- Proactively manage preempts and makegoods with automated email notifications
- Accounting:
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- Streamline end-to-end accounts receivable, including invoicing, credit management, aging, payments and month-end reporting
- Proactively manage credit limits and credit stops for advertisers and agencies by station or consolidated across stations
- Effectively manage cash and collections with interactive aging and cash in advance functionality
- Simplify payment processing, including lockbox imports
- Reporting:
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- Gain insight into your business with unprecedented access to information across all platforms, stations and groups
- Make better decisions with easy access to real-time information on pending, inventory, revenue, pacing and base rate—at summary or detailed level
- Start your day with a snapshot of your business with the user-defined Morning Edge® Report delivered each morning by email
- Industry standards and integrations:
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- Support for TVB ePort and BXF LiveLog
- Standard integrations to more than 40 automation systems
- Full EDI capabilities, including EC, EC change, and EI
- Bi-directional integrations with program management systems
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Schedule a demonstration
We’d love to show you how WideOrbit can improve your business dramatically!