Why WideOrbit:

• First integration between Donovan systems and
  a TV Traffic system (WO Traffic)
• First direct connection between Buyers and
  Sellers Ad inventory systems

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A new way to buy and sell advertising

WideOrbit manages more than $18 Billion in ad spending annually and we’re the #1 ad inventory management system for all Broadcast TV Network Affiliates. We’re now offering the industry’s first direct, two-way connection between advertising buyers and sellers.

WO Central^beta – The Ultimate Ad Marketplace^TM

• Dramatically simplifies the buying and selling of Spot TV advertising
• Provides a direct, two-way electronic connection between buyers and sellers ad inventory
• Delivers advertisers and agencies a single source to search, buy, traffic and manage ad campaigns across WideOrbit Stations and Networks
• Delivers the only direct integration with Donovan Data Systems, Direct Agency Traffic Exchange (DATE)

For Media Sellers

WO Central is a new, easy and more efficient way for buyers to spend more ad dollars with you.

• Direct, two-way connection between you and Buyers
• Total control over buyer access
• Automated distribution of spot times, invoices and order copies
• Direct Agency Traffic Exchange (DATE) with Donovan Data Systems (DDS)
• Easy-to-use interface

For Media Buyers

WO Central makes it fast, easy and efficient to buy media with a direct connection to
media sellers at the stations and networks where you want to buy.

• Automated, real-time, self-serve access to spot times, invoices and order copies
  (with media seller approval)
• Single source to aggregate avail/RFP responses from thousands of media sellers
• Seamless distribution of orders and traffic instructions
• Direct Agency Traffic Exchange (DATE) with Donovan Data Systems (DDS)
• API integration available for most buying systems
• Easy-to-use interface