WideOrbit Announces Record License Renewals in the First Half of 2010

San Francisco, August 3, 2010 - WideOrbit Inc., the leading provider of business management software for media companies today announced record license renewals for its sales, traffic and billing solution, WO Traffic. Since the official release of the product in May 2003, nearly 100% of WideOrbit customers have renewed their licenses for WO Traffic.

WideOrbit attributes its exceptional customer loyalty to three main factors:

1. WideOrbit delivers superior solutions that are designed by experienced media professionals. WideOrbit's staff has more than 2760 collective years of broadcast industry experience that includes TV, Radio and Cable Networks-an average of 17 years per employee. This vast knowledgebase enables WideOrbit to design advanced solutions that are tailor-made for broadcasters and how they do business. It also provides clients with account managers, support staff, and implementation and training specialists who are industry veterans that understand their business from the inside out.

2. WideOrbit has a steadfast commitment to reinvestment in core products and support. To date, WideOrbit has invested more than $70MM in product development and support and will spend another $20MM this year. As the industry rapidly changes and evolves with new mediums and technology, WideOrbit continues to advance its technology and solutions to meet these ever increasing demands and keep its customers ahead of the curve.

3. WideOrbit is committed to providing outstanding customer service and support. In an economy where WideOrbit's competitors have gone through significant layoffs and downsizing, and have outsourced support to offshore, third-party service centers, WideOrbit has increased its in-house support staff by 25% since January 1, 2010. WO Traffic clients consistently deliver high satisfaction ratings to WideOrbit's Customer Support, Implementation and Professional Services.

"In this business and in this economy, you can't rest on your laurels," said Eric R. Mathewson, Founder and CEO of WideOrbit. "We work extremely hard to keep our clients happy by providing them with the best solutions in the industry backed by phenomenal service and support. And our clients rely on us to stay several steps ahead of technology and industry trends to ensure that we're always equipped to help facilitate and support their growth."

WideOrbit typically contracts with clients for five years and currently has more than 1500 stations live on WO Traffic. Customers who have renewed their WO Traffic licenses in the first half of this year include Capitol Broadcasting Company, Fisher Communications, Hearst Television, Journal Broadcast Group, Morgan Murphy Media, NBC Universal, Northwest Broadcasting and Post-Newsweek Stations, Inc.

"We recently renewed our relationship with WideOrbit after studying viable alternatives with another traffic provider," said Jon Rand, Vice President and Chief Operating Officer of Northwest Broadcasting. "This was a critical decision for our company and what led us to select WideOrbit once again is their ability to deliver a product that will continue to grow with us and one that provides an unprecedented return on our investment."

"WideOrbit's technology makes sense," said Glenn Krieg, Chief Financial Officer at Morgan Murphy Media. "WideOrbit is extremely efficient, user-friendly and allows us to easily customize and manipulate data. We're exceedingly satisfied with the product and when I asked all of our key players if we should renew with WideOrbit, 100% said ‘yes.'"

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About WideOrbit

WideOrbit is the leading provider of business management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,100 Television stations, Radio stations and Cable Networks around the globe use WideOrbit Traffic software with another 3,000+ on WideOrbit Radio Automation platforms. WideOrbit manages more than $14 billion in advertising revenue annually. Clients include: Astral Media, Corus Entertainment, DirecTV, E!, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group, Tribune, Yankee Entertainment Sports, Univision and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Dallas; Denver; Seattle; Agawam, MA; and Melbourne, Australia.

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